With dire ratings Seven had no choice but to drop its big new show
*This story has been updated
After hitting a new low of 260,000 viewers on Monday night, Seven has decided to pull Ultimate Tag from its schedule.
While the show was up against the blockbuster Oprah Winfrey special (10) and Married At First Sight (9) on Monday, the show didn’t exactly set the world on fire when it launched on Sunday night with just 477,000 viewers.
The third episode which aired on Tuesday evening achieved a dismal metro audience of 277k.
Seven had originally planned to run the program on Monday, Tuesday and Wednesday next week, but the network has made the decision to drop it from the main channel and air the rest of the season on 7flix.
Earlier we reported Seven had decided to air the show one night a week from next week on the main channel, But those plans changed shortly after our story went live.
The broadcast schedule on Seven’s main channel next week will now consist of:
- Monday – Declassified: The Royal Scandals
- Tuesday – Surveillance Oz Dashcam
- Wednesday – Border Security (Sydney, Brisbane and Perth)
- Wednesday – Home and Away (double) 2021 AFL Premiership Season Launch (Melb, Adel)
TV Blackbox understands each episode costs approx $1 milion to produce and in these tough budgetary times, the decision to dump a primetime ‘tentpole’ program such as Ultimate Tag will cause the network considerable issues with advertisers.