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Monday Ratings | AUS OPEN beats out AMAZING RACE AUSTRALIA as HOLEY MOLEY sinks

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The Australian Open will lead most of the ratings for the next two weeks as the reality programs languish.

When Home and Away (587,000) is your ratings high point in primetime there’s not much to crow about. Holey Moley Australia (528,000) sank to not only its lowest numbers yet it was also beaten by 10’s early evening offering which has been struggling to find an audience itself. Later into the evening US dramas 9-1-1 (325,000) and The Rookie (189,000) draw only the hard-core fans. Super Bowl LV (283,000) drew reasonable numbers across most of the day. Thanks to its News Seven land first in both primary (19%) & network (28.7%) shares.

A massive night for Nine with the Australian Open 2021 Night 1 (486,000) landing on screens. While this number appears small it encompasses a four hour block of averaged audiences that hides the real viewership (for example, the Kyrgios/Ferreira match drew 605,000 averaged across that match). It helped Nine to a solid second in both primary (18.9%) & network (26.2%) shares.

The ABC’s current affairs line-up is back to its new normal, with 7:30 (533,000), Australian Story (443,000), Four Corners (514,000) and Media Watch (489,000) sizing up the competition. Add to that The Pacific: In The Wake of Captain Cook with Sam Neill (326,000) which is also drawing a specific audience and a repeat of You Can’t Ask That (181,000) and it’s a solid, competitive line-up. ABC third in primary shares (13.8%) and fourth in the network race (18.2%).

Though The Project (296,000 6:30pm; 522,000 7pm) is still a bit all over the place the 7pm half hour did pull a reasonable number. The big surprise was The Amazing Race Australia (558,000) winning the 7:30pm timeslot on overnight coding, delivering its best numbers this season. A soft season launch for Hughesy, We Have A Problem (264,000) and a repeat of The Graham Norton Show (129,000) didn’t light any late night fires. 10 slide in fourth in primary shares (11.5%) & third in network shares (19.9%).

Breakfast

Sunrise (264,000)
The Today Show (203,000)
ABC Breakfast (189,000 [113,000 ABC; 76,000 ABC News])

All ratings data listed is Five City Metro, overnights only.

Top 20 Overnight Metro

Top 20 Multi-Channel Shows

Overnight Network Share

Top 20 Foxtel Shows

Data © 2021 OzTAM

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & SVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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Comments

  1. Is this entire article just to save face for your embarrassing and constantly incorrect ‘Fetch’ tweets
    The massive night for 9 will be the lowest launch of the Aus Open ever…

    • Hi Craig – thanks for your comment. The Fetch indication-only numbers are just that. They are not prepared or influenced by TV Blackbox. We, like a number of others in the industry use them to get a ‘near-live’ feel for what a sample of the market are watching. These figures are shared as-is, and I note that with the indication-only hashtag – as you rightly point out the real ratings the next morning tell a very different story, and I’m finding that to be quite common (especially because it’s sample data from Fetch’s users, and that’s reasonably limited). I don’t find sharing that data embarrassing – like I said, it is what it is and we have to take it with a grain of salt (if OzTAM started offering it there would be programmers and interested parties connected to it like a life-giving drip!).

      As I mentioned the average for 4 hours of the Australian Open Night 1 does not accurately reflect how each match fared. When you drill down into that information it’s a very different – and timeslot winning – story for Nine.

      It being the lowest launch of the Aus Open ever – I didn’t think so, however it’s very likely. Another impact of both shrinking linear broadcast audiences and the ongoing effects of the Coronavirus.

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