Kayo Sports has today announced the launch of Kayo Freebies, making a selection of live sports, entertainment shows, documentaries available for free.
Kayo Freebies, available to stream online through kayosports.com.au and the Kayo Sports app, will launch later this month with its first live Freebie one of Australia’s most iconic Supercars events – the Mt Panorama 500 starting February 26.
Selected A-League and W-League games will also be available as Kayo Freebies with more Freebies announced in the coming weeks.
Fox Sports has received $40 million in Federal Government funding since 2017 to boost the coverage of female and under-represent sport in Australia, and its expected more of this content will move into the free-tier on Kayo.
Fox Sports is also a leading contender to secure to the Super Netball competition in the next rights deal.
Premium content such as AFL, NRL and International Cricket will remain behind the pay-wall. Kayo currently has 680,000 subscribers in Australia and is seeking to further boost its numbers ahead of the arrival of new streaming competitor Stan Sport.
Kayo Sports CEO, Julian Ogrin, said:
“Kayo has experienced massive subscriber growth over the past two years and is now established as the go-to destination for streaming 50 sports live. We have the biggest line-up of sport from the world’s best producers including FOX SPORTS, BeIN SPORTS and ESPN, and we are seeing our customer base continue to grow with record audiences for our AFL, NRL, Cricket and motorsport coverage.
“Kayo Freebies is another game-changing moment. We believe Kayo Freebies will increase our audience share for selected events, expand audiences for growing sports and ultimately take Kayo’s subscription growth to the next level.”
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Sports fans can access Kayo Freebies by simply downloading the Kayo App and creating an account. Kayo Freebies are free, and no credit card details are required to sign up and start streaming.
Freebies will have new live events each month, regular live games from selected sports together with replays, Kayo Minis and special events featuring documentaries and classic matches.
Mr Ogrin added: