Viewers tune in as Australian Wickets tumble on Day One of Boxing Day Test

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Marnus Labuschagne (image - cricket.com.au)

The battle for the Border-Gavaskar Trophy came alive yesterday as India dominated day one of the Boxing Day Test.

Audience for the live, free-to-air coverage on Seven peaked at 1.52 million nationally.

As India bounced back from its disappointing First Test loss to dismiss Australia for a paltry first innings total of 195.

Seven recorded an average audience of 1.12 million viewers nationally for yesterday’s third session and 760,000 in the capital cities.

The second session had 1.08 million national viewers and 728,000 capital-city viewers, while the first session had 978,000 and 655,000 viewers respectively.

All three sessions won their timeslots, ranking #1 in 25 to 54s, 16 to 39s and total people.

A total average national audience of 966,000 viewers tuned in to the free-to-air coverage on Saturday, while the capital city audience was 649,000.

Fox Cricket

India’s Tour of Australia continues to break viewing records for Fox Cricket with an average live audience of 464,000 watching Day One of the Boxing Day Test across Foxtels traditional pay-tv and streaming platforms including Foxtel Now/Go and Kayo.

The record-breaking audience, the highest test audience in Fox Cricket history, was up 50% on Day 1 of Boxing Day Test v NZ last season and up +32% on Day 1 of the 2018/19 Boxing Day Test against India.

Session 3 had the highest session audience for Fox Cricket yesterday, with 484,000 viewers and up +46% on Boxing Day Test Day 1 Session 3 last year.

The result was also up +31% compared with Boxing Day Test Day 1 Session 3 of the 2018/19 series against India.

Fox Sports Executive Director Steve Crawley said:

“The India Tour has proved one of the most absorbing, most-watched international tours in recent memory.  After a record-breaking ODI and T20 series, we are thrilled with the viewing numbers for the Boxing Day Test. 

“Audiences love the first-class commentary team we have put together led by Adam Gilchrist, Isa Guha, Mark Waugh and Shane Warne, the continuing innovation we have made in production and no ads during live play.”

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Kayo Sports

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