AUSTRALIA vs INDIA delivers massive audience numbers for Seven and Foxtel

The much-anticipated battle for the Border-Gavaskar Trophy exploded into life yesterday, with the free-to air viewing audience on Seven peaking at 1.31 million.

The third session of day one of the historic day-night Test between Australia and India at Adelaide Oval delivered 998,000 free-to-air viewers nationally and 673,000 in the capital cities.

The first session airing in the afternoon in eastern states attracted a national free-to-air audience of 598,000 (420k metro) while the audience grew significantly for the second session with 807,000 national viewers (536k metro).

Day 1 of the First Test also delivered record-breaking numbers for Fox Cricket on Foxtel.

The third season averaged 357,000 viewers nationally across Foxtel’s traditional pay-tv platform and streaming products Foxtel Now and Foxtel Go.

(Note: Audience figures for coverage on Kayo are unavailable due to a commercial agreement with Cricket Australia.)

The Foxtel audience was up +94% compared with the same session last year against Pakistan, and was up +55% compared with the same session in the 2018/19 tour against India.

Steve Crawley, Executive Director Fox Sports celebrated the result telling TV Blackbox;

“How good – suddenly it’s summer: the first day of the First Test, the two best nations in the cricketing world, all the gun players plus Warnie, Gilly and co in the commentary box. Fox Cricket feels the right place to be right now.”