The much-anticipated battle for the Border-Gavaskar Trophy exploded into life yesterday, with the free-to air viewing audience on Seven peaking at 1.31 million.
The third session of day one of the historic day-night Test between Australia and India at Adelaide Oval delivered 998,000 free-to-air viewers nationally and 673,000 in the capital cities.
The first session airing in the afternoon in eastern states attracted a national free-to-air audience of 598,000 (420k metro) while the audience grew significantly for the second session with 807,000 national viewers (536k metro).
Day 1 of the First Test also delivered record-breaking numbers for Fox Cricket on Foxtel.
The third season averaged 357,000 viewers nationally across Foxtel’s traditional pay-tv platform and streaming products Foxtel Now and Foxtel Go.
(Note: Audience figures for coverage on Kayo are unavailable due to a commercial agreement with Cricket Australia.)
The Foxtel audience was up +94% compared with the same session last year against Pakistan, and was up +55% compared with the same session in the 2018/19 tour against India.
Steve Crawley, Executive Director Fox Sports celebrated the result telling TV Blackbox;