Fresh from winning the 2020 ratings battle, Sunrise and The Morning Show’s dominance of breakfast and morning TV is rolling into summer.
Last week Sunrise was the #1 breakfast TV program with an average 448,000 viewers nationally and a big lead over its nearest rival. The Morning Show also claimed the #1 spot, with 215,000 viewers nationally.
Network Director of News and Public Affairs, Craig McPherson said:
“Eleven share points greater than its nearest commercial rival. A staggering result for Sunrise in 2020, maintaining the record ratings of 2019, reflecting how Australia chose to wake up and get their news and information.
“From 5.30am through to 9am and then The Morning Show through to 11.30am, our teams delivered the most watched daily six hours of live television across the country every morning of every week. In television nothing can be taken for granted, least of all a trusting and expanding audience.”
Executive Producer, Sunrise, Michael Pell, added:
“This has been a year like no other. Bringing breaking news to viewers has been a logistical challenge, but it has also never been more crucial. We are grateful to Australia for trusting Sunrise in even larger numbers during these times. I thank Kochie, Sam, Nat, Beretts, Eddy, Sam Mac and the entire team behind the cameras for their hard work and their dedication. Most importantly, thank you for watching.”
Executive Producer, The Morning Show, Sarah Stinson, said:
“In a trying year, the true test of a program is the loyalty of its viewers. To remain #1 for 13 years is more than an achievement – it’s a privilege, and one Larry, Kylie and the team don’t take for granted. We can’t wait to be back in 2021.”
2020 highlights
SUNRISE:
- #1 breakfast TV program nationally and in Sydney, Melbourne, Queensland, Adelaide and Perth
- Won every day of the survey year, for the second year in a row
- Averaged 480,000 daily viewers nationally, 279,000 in the capital cities
- Reached over 2.5 million national viewers on average each week
- Increased audience year-on-year
- Double-digit audience growth in Sydney across key demographics
- Dominated key demographics including 25 to 54s, 18 to 49s and shoppers
THE MORNING SHOW:
- #1 morning TV program nationally and in all capital cities
- Won its timeslot for survey year
- Averaged 252,000 daily viewers nationally, 151,000 in the capital cities
- Reached 1.75 million national viewers on average each week
- Up 5% on 2019 in 25 to 54s, up 8% in 16 to 39s, up 13% in total people
- Dominated key demographics including 25 to 54s, 18 to 49s and shoppers
Source: OzTAM (Metro), RegionalTAM (Comb. Agg Markets). Combined/National: Metro + Regional. W/C 29/11/2020. Network National Reach estimate based on Metro + Regional for minimum of 5 consecutive minutes of Sunrise/TMS (includes Early/Late/Weekends) viewed on Seven Network. Average audience based on Sunrise/Today, TMS/Today-Extra (excludes Early, Late, Weekends). Data: Overnight
