Nine announces first strategic hires for Powered Enterprise


Nine has announced the appointment of Nicki Kenyon and Michele O’Neill as the first leadership hires for its newly launched Powered Enterprise division.

Kenyon has held executive leadership roles in global corporations and start-ups in Australia and Asia Pacific, most recently as General Manager of Marketing for leading industry travel body Visit Victoria and prior to that was APAC regional Vice President, Digital and Marketing Transformation for Visa, based out of Singapore. O’Neill has spent the past three years with Edelman as Global Strategy Partner out of London, previously holding executive strategy roles with WPP and IPG agencies in Europe, and Joy and VCCP in Sydney.

The move home is also a return to Nine for O’Neill who began her career as the first camerawoman for Australian commercial television in 1980.

Both have been appointed as Director of Powered Enterprise, reporting to Liana Dubois, Director of Powered, and will be charged with leading Powered Enterprise, the newly launched unit which is tailored to the needs of key C-suite clientele looking for partners who can understand and meet their changing needs for business growth.

Nine announced the launch of Powered Enterprise at its 2021 Upfront presentation, promising to make senior hires at the C-suite level to ensure its new offering would be equipped for conversations with business leaders around how Nine’s content, data and technology capability can be used more strategically to enable growth within their business.

“I honestly couldn’t be more excited to announce the appointment of Nicki and Michele to lead Powered Enterprise,”

– said Liana Dubois.

“They bring with them a cognitive diversity, from both global and local experiences, with their insight and expertise key in defining how Powered Enterprise will be a true partner for businesses looking to tap new opportunities for growth and expansion.”

Nine said at the time of the announcement of the Enterprise division of Powered that it was not about a single ad campaign or product launch, focused instead on having conversations aimed at understanding an organisation’s horizon planning and co-creating strategies and ideas that deliver in a way that no other Australia media company can.

Kenyon said:

“As a client-side marketer, I’ve always been motivated by driving business growth and delivering impact through progressive, strategic and accountable marketing. I’m thrilled to be tasked with taking the offering by Powered Enterprise – where content, data and technology truly come together in a meaningful, connected and actionable way – to our clients to help maximise marketing effectiveness and deliver business results.”

O’Neill said:

“Finding compelling and distinctive ways to engage and move people is at the heart of how brand helps business grow. What influences people to make choices about the brand and therefore business they buy from is shifting. The potential for alchemy in Powered Enterprise is exciting, accessing the scale and exceptional content, data and technology of Nine and shaping it into big business ideas that move us more.”




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