Optus Sport is reaching record subscription and audience numbers across the board on its streaming platform.
The return of English Premier League, Women’s Super League and UEFA Champions League has lifted Optus Sport’s active subscriber base to a record high 868,000 and increased viewer engagement by 37% from the previous year.
Clive Dickens, Optus’ VP of TV, Content and Product Development credits the growth to a number of key contributing factors.
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“Since the return of live European Football, we’ve seen record growth in subscriptions, engagement and viewership over the past few months, which can be attributed to an increase in our breadth and depth of live football and significant improvements to our platform and user experience,” said Mr Dickens.
“Optus Sport has broken its own viewership records for a Premier League Match week six times since the start of September 2020, with the more than 280,000 account holders streaming Everton draw with Liverpool, on the 18th October by far our largest ever Premier League match.”
“What’s even more impressive, is our subscriber engagement has increased by +37% this season, which is a testament to the entire team at Optus Sport, who are not only committed to delivering on average over 240 live-streamed exclusive matches, but also must see news and analysis that keeps our passionate football fans engaged.”
“With over half a million Optus Sport subscribers each week streaming on average over 2 hours of live and on-demand premium content each, we are continuing to cement our credentials as the home of must-see premium football.”
“We’ve also seen tremendous response to our new health and wellbeing platform, OS Fitness has seen more than 60,000 unique users visit the platform since it was launched in July this year.”
Optus customers can get free access to Optus Sport on selected Mobile, NBN, Home Internet and Data SIM plans (data charges may apply). Non-Optus customers can subscribe and start streaming for $14.99 per month or get our new Annual Pass* $139 for 12 months.
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It will be interesting to see if Stan can match these figures. I know they will have sports content as a add on to the normal package that features entertainment/comedy/movies. If so, then Optus would want a rethink and expand to the a league in the near future.