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Thursday Ratings | THE BACHELORETTE AUSTRALIA finale crashes and burns

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Loving you is easy ’cause you’re beautiful…unless we don’t care.

Not even the finale of The Bachelorette Australia (537,000 [500,000 finale; 573,000 decision]) could lift 10’s fortunes…it was not only the lowest finale numbers for the Bachelorette (didn’t even beat the season premiere), but the lowest in the franchise’s history in Australia! The lead-in did help The Project (312,000 6:30pm; 508,000 7pm) slightly in the second half hour, though not enough to win the timeslot. While Elly & Becky’s choices were the number one non-News show for the night it didn’t bring home a win to the network otherwise, and its bubble did not carry over to Law & Order SVU (166,000) or the season four double-ep finale of This Is Us (46,000 avg). Subsequently, 10 ended up third in primary (12.5%) yet fourth in network (18.4%) shares.

Over on Nine The Block (739,000) did reasonable numbers for a Thursday (even more reason to suggest The Bachelorette is cooked)…and this, couple with its news and A Current Affair (669,000) lead-in meant Nine won the night–primary (19.6%) and network (28.9%) shares. Afterwards, the repeat of Paramedics (354,000) and a new Chicago Med (159,000) rated best of a very average bunch.

Seven’s post-AFL Thursday night is almost a wasteland. The usual triple Home & Away (495,000 avg) and slotted in Britain’s Got Talent (209,000) did nothing to light anyone’s fires ratings-wise. It was solely their News product that helped them to salvage second place regarding primary (16.4%) and network (25.7%) shares.

Not much happening over on the ABC in primetime either. 7:30 (667,000) further dissected the US Election, and followed by Scottish Vets Down Under (325,000) and repeats of Joanna Lumley’s Silk Road Adventure (255,000) and Death in Paradise (189,000) was only enough for hardcore fans. Fourth for the night in primary (11.4%) share, yet managed to pip 10 and come third in network (18.6%).

Bluey (397,000 am; 198,000 pm) surges as smaller people and the people that care for them look forward to some light in their day.

We all woke up looking for the US Election results, but HOO BABY is it showing who we trust. ABC Breakfast (313,000 [170,000 ABC; 143,000 ABC News]) won nationally (and won the East Coast!) ahead of Sunrise (308,000) and the Today Show (258,000). This is really important because (apart from yesterday’s contentious numbers) this was the ABC’s brekky show winning outright which has broken Sunrise’s very long winning streak. Yes, they still haven’t been beaten by their commercial rival in over two years; now this means they can’t claim being “unbeaten” without caveats.

All ratings data listed is Five City Metro, overnights only.

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

- ADVERTISEMENT -

Loving you is easy ’cause you’re beautiful…unless we don’t care.

Not even the finale of The Bachelorette Australia (537,000 [500,000 finale; 573,000 decision]) could lift 10’s fortunes…it was not only the lowest finale numbers for the Bachelorette (didn’t even beat the season premiere), but the lowest in the franchise’s history in Australia! The lead-in did help The Project (312,000 6:30pm; 508,000 7pm) slightly in the second half hour, though not enough to win the timeslot. While Elly & Becky’s choices were the number one non-News show for the night it didn’t bring home a win to the network otherwise, and its bubble did not carry over to Law & Order SVU (166,000) or the season four double-ep finale of This Is Us (46,000 avg). Subsequently, 10 ended up third in primary (12.5%) yet fourth in network (18.4%) shares.

Over on Nine The Block (739,000) did reasonable numbers for a Thursday (even more reason to suggest The Bachelorette is cooked)…and this, couple with its news and A Current Affair (669,000) lead-in meant Nine won the night–primary (19.6%) and network (28.9%) shares. Afterwards, the repeat of Paramedics (354,000) and a new Chicago Med (159,000) rated best of a very average bunch.

Seven’s post-AFL Thursday night is almost a wasteland. The usual triple Home & Away (495,000 avg) and slotted in Britain’s Got Talent (209,000) did nothing to light anyone’s fires ratings-wise. It was solely their News product that helped them to salvage second place regarding primary (16.4%) and network (25.7%) shares.

- ADVERTISEMENT -

Not much happening over on the ABC in primetime either. 7:30 (667,000) further dissected the US Election, and followed by Scottish Vets Down Under (325,000) and repeats of Joanna Lumley’s Silk Road Adventure (255,000) and Death in Paradise (189,000) was only enough for hardcore fans. Fourth for the night in primary (11.4%) share, yet managed to pip 10 and come third in network (18.6%).

Bluey (397,000 am; 198,000 pm) surges as smaller people and the people that care for them look forward to some light in their day.

We all woke up looking for the US Election results, but HOO BABY is it showing who we trust. ABC Breakfast (313,000 [170,000 ABC; 143,000 ABC News]) won nationally (and won the East Coast!) ahead of Sunrise (308,000) and the Today Show (258,000). This is really important because (apart from yesterday’s contentious numbers) this was the ABC’s brekky show winning outright which has broken Sunrise’s very long winning streak. Yes, they still haven’t been beaten by their commercial rival in over two years; now this means they can’t claim being “unbeaten” without caveats.

All ratings data listed is Five City Metro, overnights only.

Data © OzTAM Pty Limited 2021. The data may not be reproduced, published or communicated (electronically or in hard copy} in whole or in part, without the prior written consent of OzTAM.

Note: Program performance and ranking information subject to change when not based on final program logs. Programs with the same name on one or more primary or multichannel, are aggregated into one network figure.

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Steve Molkhttps://tvblackbox.com.au/author-steve-molk/
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & BVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. For all media enquiries please call or text 0401-709-405
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