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RATINGS WRAP | Strong win for NINE as BACHELORETTE and STUDIO 10 fall to new ratings low

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An NRL Grand Final followed by four nights of ratings powerhouse The Block has provided Nine an easy victory in Week 44.

It was a week when Seven found life a lot tougher without the AFL. The ABC launched another successful comedy. And 10 continues to have problems everywhere they look.

Key Data

  • Nine was the nb1 primary channel with a 23.2% share.
  • Nine was the nb1 network with a 31.2% share.
  • Nine also won the key demos in 25-54s and 16-39s.
  • Nine has now won 18 weeks, moving one ahead of Seven in the 2020 ratings survey.
  • 10 remains stuck in fourth place, still struggling to keep its primary channel share above 10%
  • 7Two was the nb1 multi-channel.
  • Episode 3 of SAS Australia was the most-watched program on BVOD with 164k

 (full channel data below)

Seven

In its second week, things got a bit tougher for SAS Australia. The margin between it and The Block is slowly increasing.

In the opinion of this author, SAS Australia is the best reality show to premiere this year. Its refreshingly honest television producing genuine emotions from the talent rather than the alcohol-fuelled, manufactured drama we usually witness.

It must be said however, it’s certainly not family friendly viewing and sits somewhat uncomfortably in a 7:30pm timeslot.

  • Monday – 1.085mil national (770k metro)
  • Tuesday – 986k (676k metro)

While broadcast ratings have dipped marginally, the format is proving to be a powerhouse for streaming platform 7plus. The premiere episode now has a BVOD audience of 320,000 viewers, surpassing the platform’s previous record holder, episode one of Big Brother.

Repeats of Highway Patrol on Wednesday delivered 667k (397k metro).

10

Channel 10 is now a network that has problems everywhere they look. The end of the year simply cannot come quick enough.

A recent relaunch of morning program Studio10 has backfired savagely. Friday mornings episode fell to a horrendous metro audience of just 25k.

Hosts Sarah Harris and Tristan MacManus are trying hard, but what chance do they really have when the budget for the daily four hour live ‘telethon’ has been slashed to the bone.

Junior MasterChef dipped to its lowest audience this season on Monday night finishing a distant forth in its timeslot. The cute kids were simply no match for a Monday night room reveal at The Block.

  • Monday – 612k (447k metro)
  • Tuesday – 629k (474k metro)

The weak lead-in also hurt Have You Been Paying Attention with the show down 17% compared with last week – 808k nationally (612k metro).

Sister act, Elly and Becky Miles have officially failed to charm Australian TV viewers.

In its penultimate week, Thursday night’s episode of The Bachelorette crashed to a new record ratings low, and again it was the younger viewers rejecting this season with the 16-39’s demo down 16% compared with last week.

  • Wednesday – 634k (487k metro)
  • Thursday – 581k (441k metro)

The Wednesday episode of The Bachelorette was the third most watched show on BVOD platforms with an audience of 103k on 10play.

The finale of Gogglebox was the top entertainment program on Thursday evening with 942k (700k metro).

New multi-channel 10 Shake remains stuck on a broadcast share of just 0.4%.

Nine

With an NRL Grand Final in the schedule, Nine was never going to lose this week.

The match, which saw the Melbourne Storm claim their fourth Premiership title, secured a national audience of 2.967 million (2.103 mil metro) and pushed the network to a Sunday night share of 42.3%

The match also attracted the biggest LIVE BVOD audience of all time with the younger demo’s in particular continuing to embrace streaming options for consuming big events.

All that football action pushed The Block back a night. Ratings for the room reveal were down on comparison with previous weeks, but it still took the title for most watched entertainment program for the week.

  • Monday – 1.332mil national (981k metro)
  • Monday (Room Winners) – 1.329mil (975k metro)
  • Tuesday – 1.113mil (819k)
  • Wednesday – 1.048mil (762k)
  • Thursday – 925k (679k)

The Room Winners episode was also the fourth most-streamed program on BVOD platforms with an audience of 97k on 9Now.

Australian Crime Stories on Wednesday is continuing to under-perform with just 484k (333k metro).

A repeat of Paramedics on Thursday evening had 517k (342k metro)

ABC

It was another strong week for the ABC, powered by its Wednesday night comedy lineup. Gruen was once again the number one entertainment program for the night defeating The Block on Nine. The premiere of Reputation Rehab featuring comedians Kirsten Drysdale and Zoe Norton Lodge also performed strongly with a national audience of 757k (567k metro)

ABC Highlights include:

  • Restoration Australia 754k national (494k metro)
  • Grantchester – 649k (431k metro)
  • Australian Story – 925k (616k)
  • Four Corners – 973k(686k)
  • Outback Ringer – 660k (423k)
  • Big Weather (and how to survive it) – 635k (411k)
  • Hard Quiz – 956k (688k)
  • Gruen – 1.060 mil (787k)
  • Planet America – 617k (476k)


News

7NEWS was the again the top show nationally every night, with Monday-Friday at 6pm averaging 1.523mil (977k metro). 9News won the 6pm battle in Sydney and Melbourne, while Seven won Brisbane.

10 News First averaged 468,000 viewers nationally, (322k metro). The Project 7pm averaged 628,000 viewers nationally. (474k metro)

Sunrise recorded another national win with Monday-Friday averaging 451k national/ 261k metro.

Weekly Network and Channel Shares – Week 44

Seven Network – 25.1%

  • Seven – 16.8%
  • 7TWO – 3.4%
  • 7mate – 3.0%
  • 7flix – 1.9%

Nine Network – 31.2%

  • Nine – 23.2%
  • 9Go – 2.7%
  • 9Gem – 2.2%
  • 9Life – 1.9%
  • 9Rush – 1.1%

10 Network – 16.9%

  • 10 – 10.7%
  • 10Bold – 3.3%
  • 10Peach – 2.4%
  • 10Shake – 0.4%

ABC Network – 18.9%

  • ABC – 13.6%
  • Kids/Comedy – 2.4%
  • ABC Me 0.4%
  • ABC News – 2.5%

SBS Network – 7.9%

  • SBS – 4.5%
  • Viceland – 1.2%
  • SBS Food – 0.9%
  • NITV – 0.2%
  • World Movies 1.0%
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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Comments

    • Hi Richard – Studio 10 is the 10 Network’s morning program that runs in competition to Nine’s Today Extra and Seven’s The Morning Show.

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