The first-ever AFL Grand Final played at night has delivered a massive ratings result for the Seven Network.
The 2020 AFL Grand Final between Richmond and Geelong has delivered Seven a national audience of 3.812 million people (2.979 mil 5 City Metro).
The result pushed the Seven Network to a record-setting 76.0% primetime commercial network share and Channel 7 to a record-setting 70.3% primetime commercial channel share.
These are the highest network and channel shares ever recorded in the history of OzTAM ratings, with Seven’s margin of victory also record-setting.
The match was the biggest AFL Grand Final in four years, and the biggest AFL Grand Final audience in Melbourne ever with 1.583 million watching, up 59.7% year on year.
In Brisbane, Seven’s audience of 383,000 was the biggest since the 2004 Grand Final between the Brisbane Lions and Port Adelaide and was up 20.7 per cent year on year.
The network’s average Sydney audience of 413,000 was up 11 per cent on last year’s Grand Final even though that featured the GWS Giants.
Adelaide (265,000) was up 14.3 per cent and Perth (335,000) was up 17.3 per cent.
Live streaming on 7plus grew a massive 215% year on year, delivering 7plus its second-biggest live streaming day behind the Rio 2016 Olympics.
Leading into the match, the 100th Cox Plate scored an audience of 600k national/ 436k metro.
2020 Grand Final 5-City Metro Figures
- Sydney – 413k
- Melbourne – 1.583 mil
- Brisbane – 383k
- Adelaide – 265k
- Perth – 335k
- Queensland – 141k
- Northern NSW – 131k
- Southern NSW – 120k
- Victoria – 260k
- Tasmania – 98k
- Regional WA – 82k
AFL Grand Final Ratings History
Last year an average national audience of 2.939 Million tuned in to witness Richmond demolish the Giants by 89 points in their first Grand Final appearance.
The 2019 match, which was effectively over by half-time, was watched by an average 5-City metro audience of just 2.197 Million viewers. That’s the lowest metro audience for a Grand Final since 1993 when just 2.171 Million tuned in for Essendon defeating Carlton.
The 2018 nail-biting finale between Collingwood and West Coast was watched by a national audience of 3.378 Million (2.601mil 5-City Metro).
Richmond’s victory over the Adelaide Crows in the 2017 Grand Final delivered Seven an average national audience of 3.524 Million (2.680 mil 5-City Metro).
In 2012, the Sydney Swans defeated Hawthorn. The match remains as the highest rating Grand Final in the past ten years with an average national audience of 4.415 Million (3.196mil 5-City Metro). The audience for that day included 740,000 viewers in Sydney.
The 2016 Grand Final between the Western Bulldogs and Sydney Swans also delivered a ratings spike, with an average national audience of 4.089 Million (3.039mil 5-City Metro) including 534,000 viewers in Sydney.