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RATINGS WRAP | No love for Becky and Elly as THE BACHELORETTE launches to lowest audience in show’s history

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Week 41 has seen Nine return to the top of the winner’s table.

It was a week when broadcasters again struggled to find worthwhile content to fill their broadcast schedules. 10 had another shocker, while Seven also fell short with only two AFL matches in the schedule.

Key Data

  • Nine was the nb1 primary channel with a 20.5% share.
  • Nine was also the nb1 network with a 29.4% share.
  • Nine also won the key demos in 25-54s and 16-39s.
  • 10 managed to get itsprimary channel share back above 10%, but only just.
  • 7Mate was the nb1 multi-channel, boosted by AFL in three states.

 (full channel data below)

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10

The big premiere this week was The Bachelorette. Featuring sister’s Elly and Becky Miles, 10 was possibly hoping double the blondes might create double the interest; they failed miserably.

The new season premiered to its lowest launch figure ever (behind Ali’s 2018 season) with a Wednesday audience of 785k viewers nationally (628k metro).

Most concerning for 10 would be the decline in younger demos, with the target 16-39’s audience declining 23% compared with last year. Perhaps unsurprising given this age group has almost entirely given up on free-to-air television.

10’s inability to produce new seasons of Australian Survivor and The Amazing Race Australia in 2020 due to COVID-19 has forced the network to rely far too heavily on The Bachelor franchise, and viewers are growing fatigued.

Thursday night’s episode declined to 703k (543k metro). It was the biggest drop from Ep.2 to launch in the history of the series, and a further indication fans have rejected the format change.

The series did perform better online with the Wednesday episode topping the weekly BVOD charts with an audience of 116k. The Thursday episode secured 90k for 10play.

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Elsewhere on 10, a Trump social media special on Monday evening bombed out with 387k (273k metro)

Despite the appalling lead-in, Have You Been Paying Attention managed to deliver 801k nationally (599k metro).

A Prince William special on Tuesday evening also failed to enter the Top 20 charts with just 404k (311k metro).

Gogglebox on Thursday evening had a national audience of 800k (613k metro).

New multi-channel 10 Shake failed to gain any momentum in its second week with a broadcast share of just 0.4%. The only channel that did worse was NITV on 0.2%. Ouch!

Seven

Outside of the AFL, it was a very ordinary week on Seven with the network just filling time until SAS Australia is ready to hit our screens.

Sunday night featured a highly edited version of the Amazon Prime documentary The Test. Anyone who had wanted to see this already had with special was bowled out, first ball, middle stump with just 533k (346k metro) tuning in.

Monday and Tuesday didn’t get any better, America’s Got Talent plodded to a very underwhelming grand finale. It now seems increasingly unlikely the network will proceed with a previously planned Australian version in 2021.

  • Monday – 415k national (277k metro)
  • Monday (Ep 2) – 285k (188k)
  • Tuesday – 417k (283k)

Repeats of Highway Patrol did better on Wednesday with 719k (435k metro).

The Front Bar scored a Thursday audience of 430k (310k metro) including 196k in Melbourne.

Nine

Nine’s scheduled continues to be built around The Block. Featuring abit of drama, and plenty of product placement, it really is the perfect formula for modern FTA TV.

  • Sunday (Room Winners) – 1.439mil national (1.058mil metro)
  • Sunday – 1.328mil (981k metro)
  • Monday – 1.254mil (939k)
  • Tuesday – 1.223mil (894k)
  • Wednesday – 1.012mil (744k)

The Room Winners episode was also the second most-streamed program on BVOD platforms with an audience of 114k on 9Now.

Other highlights for Nine include 60 Minutes with 846k (609k metro).

Australian Crime Stories on Wednesday missing the mark however with just 519k (358k metro).

ABC

Treasurer Josh Frydenberg was the big TV star of the week as he handed out bucket loads of cash to anyone who wanted it. Well, provided you weren’t a pesky pensioner or female…

A national audience of 745k ( 518k metro) tuned in for the Budget Speech on Tuesday evening.

The meaningless Opposition Reply on Thursday had a national audience of 581k (391k metro).

Other highlights on ABC included:

  • The Rise of the Murdoch Dynasty 614k national (428k metro)
  • Grantchester – 660k national (440k metro)
  • Australian Story – 1.090 mil (752k metro)
  • Four Corners – 821k(578k metro)
  • Hard Quiz – 920k (643k)
  • Mad As Hell – 791k (542k)
  • Planet America – 550k (401k)

Drama

Home and Away was the top Australian drama averaging 866k (538k metro) Monday-Thursday.

The final episode of Rebecca Gibney drama Halifax Retribution went out with a bang, winning its timeslot and delivering its biggest overnight ratings so far, 809k (577k metro).

Despite its success in this country, Nine will likely wait to see if it can secure international sales before it commits to a second season.

News

7NEWS was the again the top show nationally every night, with Monday-Friday at 6pm averaging 1.515mil (992k metro). 9News was the overall winner in Sydney and Melbourne. 7News won Brisbane, Adelaide and Perth

Sunrise continued its dominance at breakfast, winning every morning, with Monday-Friday averaging 398k national/ 230k metro.

Sport

Saturday night’s one-sided AFL Final between Geelong and the Collingwood was the top sport of the week, with an audience of 1.126mil (865k metro), including 557k in Melbourne.

Friday night’s match between Richmond and St Kilda scored an audience of 1.043mil (802k metro), including 552k in Melbourne.

Friday’s Roosters vs Raiders NRL clash averaged 781k (489 metro), while the Eels vs Rabbitohs averaged 836k (513k metro) on Nine.

Weekly Network and Channel Shares – Week 41

Seven Network – 28.3%

  • Seven – 18.7%
  • 7TWO – 3.4%
  • 7mate – 4.2%
  • 7flix – 2.0%

Nine Network – 29.4%

  • Nine – 20.5%
  • 9Go – 2.9%
  • 9Gem – 2.7%
  • 9Life – 2.1%
  • 9Rush – 1.2%

10 Network – 16.9%

  • 10 – 10.3%
  • 10Bold – 3.8%
  • 10Peach – 2.4%
  • 10Shake – 0.4%

ABC Network – 17.6%

  • ABC – 13.1%
  • Kids/Comedy – 2.4%
  • ABC Me 0.5%
  • ABC News – 1.6%

SBS Network – 8.1%

  • SBS – 4.9%
  • Viceland – 1.2%
  • SBS Food – 1.0%
  • NITV – 0.2%
  • World Movies 0.9%
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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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