EXCLUSIVE | Cast revealed for Nine’s Celebrity Apprentice with Alan Sugar


An online sleuth has sent TV Blackbox the full cast list of Channel 9’s big revival

The cast of Celebrity Apprentice Australia (image – 9)

*This post has been updated

The return of Celebrity Apprentice to our screens in 2021 is sure to set tongues wagging as Channel 9 pulls out all stops to reinvigorate the format which helped Donald Trump become President of the United States.

Australian businessman Mark Bouris has been fired and replaced by his UK counterpart Lord Alan Sugar, who has hosted the BBC version since 2005.

Nine has already announced Married At First Sight star Martha Kalifatidis, fitness guru Michelle Bridges, radio presenter Michael ‘Wippa’ Wipfli and Australian Ninja Warrior contestant Olivia Vivian will take part in the series.

Now TV Blackbox can reveal the remaining cast.

Janine Allis (Advisor) – Star of Shark Tank on 10 and founder of Boost Juice

Lorna Jane Clarkson

Lorna Jane Clarkson (Advisor) – Creator of the Lorna Jane brand of activewear for women, and owner of a chain of retail outlets that market the clothes

Ross Noble – Comedian

Anthony Callea – Entertainer

Rob Shehadie – Actor/Comedian

Alex Hayes – Instagram Star

David Genat won Australian Survivor All Stars (image – 10)

David Genat – Winner Survivor All Stars

Shayna Blaze – Australian interior designer, television personality

The names came to light after an online sleuth tracked the social media accounts of the celebrities and quickly noticed a pattern emerging. One contestant, in particular, went and followed each person once production began.

*Get more TV insights with the TV Blackbox podcast every Tuesday morning. SUBSCRIBE HERE

This morning 9 has confirmed our report in a press release with the addition of The Veronicas – Lisa and Jess Origliasso and Iconic fashion designer and artist, Camilla Franks

Celebrity Apprentice airs in 2021 on Channel 9

Robert McKnight
"Leading TV commentator" - The Daily Telegraph. "Known for his impeccable sources in the TV industry" - The Daily Mail. Robert McKnight is a highly regarded Australian Television Producer having worked at SEVEN, NINE and TEN during his 25 years in the industry. Publicly he is most well-known for creating and producing STUDIO 10 but has worked on SUNRISE, THE MORNING SHOW plus other prime time productions in addition to creating award-winning news campaigns for both 7NEWS and 9NEWS. Currently Rob is the host and producer of the TV BLACKBOX, MCKNIGHT TONIGHT and MONSTERS WHO MURDER podcasts plus host & executive producer of the video streaming show THE BEN, ROB & ROBBO SHOW.



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