Foxtel celebrates rapid growth in streaming as NRL & AFL Finals Fans switch on KAYO

The Foxtel Group is celebrating strong audience growth for week one of footy finals series

Week one of NRL Finals coverage attracted an average national audience of 387K per match across the combined platforms of Foxtel Linear (cable & satellite) and Foxtel Streaming Platforms (Foxtel Go, Foxtel Now and Kayo).

The rating’s result was up +17% compared with the 331k average from week one of last years finals series.

Unsurprisingly the result was largely driven by the rapid adoption of streaming services with audiences via Foxtel Go/Now and Kayo up +120% Year On Year.

Free-to-air NRL broadcaster Nine also experienced growth in its streaming coverage on the 9Now platform, with audiences up 28% YoY. However, this growth was not enough to make up for the significant decline in its broadcast audience.

Overall, Nine’s week one NRL finals figure (Broadcast and Streaming) was down -17% compared with last year (394K vs 475K).

Foxtel has seized on these figures to highlight how its combined audience across multiple platforms is now becoming broadly comparable to Nine’s metro audience figures.

Speaking to advertiser’s recently Foxtel CEO, Patrick Delany stated:

For the advertising market, there are two big takeouts about the new Foxtel.  The Foxtel Group now does more than deliver you premium niches; it is providing you with a mass premium audience.

And having invested in data, technology and people smarts, we are now a leader in intelligent video and can deliver you that mass premium audience like never before. Together, it means there has never been a better time to invest your advertising dollar with us.”

Foxtel has revealed its highest rating match from finals week one was Melbourne Storm vs Parramatta Eels Qualifying Final played on Saturday night. The match secured a combined national audience of 432k. This figure includes a Foxtel broadcast audience of 336k, and a streaming audience of 96k.

The free-to-air coverage of the Storm vs Eels contest had an average metro audience of 454k on Nine, with an additional 270k viewers in regional markets.

Foxtel and Nine renegotiated their NRL broadcast deals earlier this season with both broadcasters securing a reduction in rights fees, while also Foxtel extended its agreement until 2027.


Week one of the AFL Finals attracted an average national audience of 399K per LIVE match across Foxtel Platforms & Kayo.

The result was up 16% compared with 343K average for week one in 2019. The result was driven by growth in streaming audiences (Go/Now/Kayo) up +130% YoY.

Brisbane v Richmond was the #1 match on the weekend across Foxtel Platforms + Kayo with 433K.

Seven’s Metro AFL Week 1 Finals averaged 867K per match was up +22% on last year’s average of 710K per match.

Kevin Perry
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. | Call/Text 0428 275 111

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