Production company, Context Media has acquired the exclusive format rights to produce a New Zealand adaptation of ABC original series, You Can’t Ask That.
The break-out prime time hit series is now back in production for its 6th Australian season. While internationally, multiple broadcasters around the globe have to date commissioned 29 versions of the series.
Context Mediahave now commenced discussions with potential New Zealand media partners with a view to financing and producing the series during 2021.
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Context Media’s Managing Director, Peter Jenetsky was drawn to the format for a variety of reasons;
“In an era where audience cynicism abounds, fatigued by fake news and social media echo chambers, “You Can’t Ask That” is an utterly authentic series that viewers will find refreshing and engaging.
Featuring participants from all walks of life, each episode focuses on a minority or sub-cultural group (including people of short stature, sex workers, recent war veterans, ex-reality TV stars, sporting and Olympic heroes and more), who are asked some very frank and often confronting questions, sourced from the public. Interviewees answer in their own words with candour and humour”.
“Topical, controversial, at times confronting, yet heart-warming and humorous “You Can’t Ask That” will surprise and delight digital and broadcast audiences alike”.
“It is a recognised international success offering ‘returnability’ for commissioning networks. And the ABC are enjoying audience growth season upon season, so it is proving to be an evergreen and truly multiplatform format engaging audiences across social, digital and broadcast platforms.”
“This is a production that is nimble, eminently scalable, quick to produce and cost efficient – all very relevant and important features for television productions during these challenging and uncertain times.”
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