NINE UPFRONTS | Nine leads the year with blockbuster Q4 still to come

As we approach the final quarter of 2020, Nine is on track to once again win Australia’s television ratings battle.

According to OzTAM ratings data, Nine is the No. 1 network with all key demographics and Total People, across the 2020 calendar year.

Nine’s primary channel also leads all key demographics and Total People.

And with a blockbuster lineup of sports and entertainment still to come, Nine is on track for one of its strongest ever finishes to the year.

Set to air on Nine in the final quarter of the year are the finale of The Block, NRL Grand Final, NRL State of Origin Series and the 2020 ARIA Awards.

Michael Stephenson Nine’s Chief Sales Officer said: “Nine continues to deliver more people in the demographics that matter to advertisers than anyone else and there is still so much more to come. The combination of The Block together with the NRL final series, the Grand Final and three State of Origin Games will deliver huge audiences as we head towards Christmas.

“For marketers there has never been a better or bigger marketing platform for their end of year and Christmas campaigns.”

FREE-TO-AIR NETWORK SHARES: 2020 CALENDAR YEAR

Source: OzTAM Metro Total FTA, Calendar YTD 01/01/2020 – 12/09/2020, 5 City Metro, Consolidated 28 as at 16/09/2020, Total Individuals/P25-54/P16-39/GS+Ch, Nine Network/Seven Network/10 Network/ABC Network/SBS Network, 18:00-23:59:59, Share% [FTA ex spill].

FREE-TO-AIR PRIMARY CHANNEL SHARES: 2020 CALENDAR YEAR

Source: OzTAM Metro Total FTA, Calendar YTD 01/01/2020 – 12/09/2020, 5 City Metro, Consolidated 28 as at 16/09/2020, Total Individuals/P25-54/P16-39/GS+Ch, Nine/Seven/10/SBS/ABC, 18:00-23:59:59, Share% [FTA ex spill].

Nine of the Top Ten highest rating programs on Australian television in 2020 have been broadcast on Nine.

TOP 10 PROGRAMS OF 2020 – TOTAL PEOPLE

Our BVOD (Broadcast Video On Demand) viewing figures also continue to soar, with 9Now recording an average monthly unique audience of 3.893 million.

9Now also boasts the largest share of BVOD minutes among viewers in the key demographics of People 18-39 and People 25-54.

BVOD – SHARE OF MINUTES STREAMED BY DEMOGRAPHIC

Source: OzTAM VOD + Live VPM, 1 January – 13 September 2020, Share based on CFTA, Metric: Minutes, Duration: 0+min, includes co-viewing on connected TV devices

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