It’s the year everything stopped… except advertising.
So, we can’t stop either. Gruen is back for a brand new season where marketing secrets are unmasked faster than a conspiracy theorist in Bunnings.
Joining Wil Anderson are advertising insiders Todd Sampson, Russel Howcroft, Dee Madigan, Karen Ferry, Christina Aventi and other familiar faces.
The AACTA, Logie and Winter Olympic Bronze Medal winning team are ready to find out why every brand insists “we’re all in this together” (Hint: “this” means “buying things”.) Are advertisers really with us during these tough times or is all advertising just trying to manipulate you into following a call to action?
To find out, you’ll need to WATCH THE BRAND NEW SEASON OF GRUEN.
The whole world may have changed but one thing remains true: as long as there’s advertising, there’s bullshit. And if you can find a better bullshit detector than Gruen, we’ll beat it by ten percent.
Production Credit: A CJZ and ABC co-production. Executive producers: Nick Murray, Wil Anderson and Polly Connolly. ABC Executive Producer Nick Hayden.
Hi Will Anderson. Watched your most recent show re advertising techniques??? but was more interested in what you had to say at the close of your show re: “The Unmasked Jingler” My name is Mike Foley. I am a musician, songwriter, jingle writer etc. In June 1984, I wrote and recorded a jingle for the now famous Adelaide River Queen Jumping Crocodile Cruise Company. I got paid for the recording but in the ensuing 35 years, have not received one cent for the hundreds, probably thousands of times my composition has been aired on Northern Territory Radio Stations and Television Stations. Yes they are still playing it today. You may well ask why I have not claimed royalties from APRA/AMCOS? That is because in the NT, we were never made aware that we could have/should have claimed royalties. Recently I contacted the Darwin agent for APRA/AMCOS who promised he would follow it up but it seems that like many things in the ‘outback’, NT, some things are just a bit too hard. Over the same time-frame, I have also written many other (mainly 30/60 sec) radio jingles that have had short lives and the same story applies. The Adelaide River Queen jingle is for sure the longest living radi9o/TV jingle in the NT and there would not be many Territorians who couldn’t sing it for you or at least some part of it….. If you wish to discuss this I am available on email…[email protected] or Mob: 0438 279 244. Kindest regards oh and we love your show! Mike Foley