Record audiences for AFL and NRL drive subscription boom for FOX SPORTS and KAYO

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Foxtel has released new viewer data highlighting the success of the AFL’s recent Festival of Footy and mid-year NRL season.

Fox Footy live audiences for AFL Rounds 9 to 12 were up 14% compared with the previous eight rounds. The festival of footy, which featured 33 matches over 20-days, was up 59% compared to the same rounds in 2019.

Released for the first time, the data covers traditional Foxtel set-top box customers together with streaming platforms Foxtel Now, Foxtel GO and the fast-growing Kayo.

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It highlights massive fan engagement with the 2020 AFL season so far with live audiences up +34% compared to the first 12 rounds of the 2019 season. Average audiences for Foxtel are up 10%, and Foxtel Now, Foxtel GO and Kayo audiences are up over 200%.

Shorter match durations and the AFL’s scheduling with fewer match overlaps and more standalone prime time matches have help boost ratings for Fox Footy.

Top Matches for the Round 9-12 AFL Footy Frenzy

NRL fans have also been tuning in during COVID, with audiences on Fox League, up 18% compared to the corresponding Rounds 1 to 14 of the 2019 season.

2020 is now the number one rating NRL season ever for the Foxtel Group with audiences, up over 150% across its set-top box and internet subscription businesses.

The post-COVID season return saw Round 3 generate the biggest audience for an NRL round in Foxtel history, while the Round 6 clash between the Roosters and the Eels recorded the largest NRL audience of all-time with a cumulative average of 507,000.

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Top NRL Matches – Rounds 11-14

With many fans unable to attend the footy in person because of COVID-19 restrictions, viewers have sought out Fox Footy and Fox League to keep up with the footy action.

Foxtel recently reported its sports streaming platform Kayo now has 590,000 active subscribers (542,000 paying). The result was a significant increase on the February figure of 370,000 paying subscribers and came after a global sports shut down due to COVID.

Foxtel Sports Executive Director Steve Crawley said:

“What a ripper result for the game. Our team at Fox Footy have been delighted to bring a unique season to more viewers than ever before, and the AFL could not have been a better partner during these times.

“We are incredibly excited about the next instalment of the Footy Frenzy which begins with a Thursday-night doubleheader on 27 August featuring the Hawks and Bombers at Adelaide Oval, followed by the Tigers and Eagles in a blockbuster at Metricon Stadium.”

“We’ve had some wonderful NRL seasons in recent times and just when a lot of people thought this year’s competition wouldn’t go ahead, WHAM, the season has the best ratings ever – the best of the best.”

“Peter V’landys and Andrew Abdo have led the way at League Central, and we are proud to partner them at Fox League.”

Subscribe to KAYO now and enjoy all this sports action and more for free on a 14-Day Free Trial

Kayo Sports
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Kevin Perry
Kevin Perry
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111

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