2020 ratings win ensures NINE is Still The One for News in Melbourne

In what can only be described as an extraordinary year for news, the team at Nine Melbourne have taken a brief moment to celebrate winning the 2020 ratings year.

In the official ratings survey so far this year, 9News Melbourne has now won 23 weeks out of the possible 24. The result means Nine has now been the number one rating bulletin in Melbourne for 9 years in a row.

Audience for the Monday-Friday 6pm bulletins presented by Peter Hitchener has increased 25% on last year with Nine now averaging 350,000 viewers across the hour compared to 7News with 324,000.

The weekend bulletins presented by Alicia Loxley are also delivering strong ratings for Nine:

  • Saturday – 9News 334,000 (up 35%) vs 7News 254,000
  • Sunday – 9News 387,000 (up 21%) vs 7News 343,000

Nine has also recently been experiencing success for the first time at 4pm with the afternoon bulletin edging ahead of Seven by the narrowest of margins, 66,000 vs 65,000.

The result in Melbourne comes after Nine recently celebrated success in Sydney. The network is also well on the way to winning Brisbane meaning it will soon be able to claim an East Coast victory.

In a note to staff on Saturday morning, Nine’s Melbourne News Director, Hugh Nailon congratulated his team on the latest ratings milestone:

“These numbers are an extraordinary achievement in extraordinary times. Obviously Covid-19 is driving interest in Free to air News, but pleasingly the majority are turning to us. That’s a credit to your professionalism and commitment to producing high-quality news bulletins under the most trying of circumstances. Thank You.”

“On top of the relentless news cycle, we’ve also successfully embraced the delivery of radio news content to 3AW, and increasingly we’re working alongside our colleagues at The Age on breaking news stories.

I can’t stress how important these partnerships are in building a News machine that will enable us to continue delivering Melbourne’s best News.

As always, there is still plenty of work to do… The biggest yarn of our lifetimes is with us for some time yet, let’s keep powering through.

As Lt. Col. Kilgore says in Apocalypse Now, ‘Someday this war’s gonna end’ – and when it does, we’ll be having one hell of a party.”

Kevin Perry
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. | Call/Text 0428 275 111
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