ViacomCBS has overnight confirmed plans to rebrand and significantly expand its Australian streaming service 10 All Access.
In early 2021, 10 All Access will be relaunched and become a premium streaming service and the exclusive new home to Showtime series, including Halo and American Rust.
CBS All Access originals will also premiere exclusively on the new service, such as Guilty Party and The Harper House.
A new name for 10 All Access will be revealed closer to launch. ViacomCBS is promising the new platform will be “competitively priced” and feature a “super-sized selection of ‘must-see’ exclusives, premieres and box-sets from ViacomCBS’s much-loved entertainment brands.”
Full details of the Australian offering are yet to be confirmed, but it’s expected the new platform will also combine movies from Paramount Pictures and premieres and box sets from Comedy Central, MTV, Nickelodeon and Paramount Network, as well as sourcing further original content from ViacomCBS International Studios.
The decision to make All Access the new home of Showtime content in Australia is another blow for the Nine owned Stan which is now expected to lose around 500 hours of library content including shows such as Californication, Happyish, Nurse Jackie and Dexter. Program titles currently in production including Billions are expected to remain on Stan for the entire run of the show.
Stan previously lost access to Disney content when that company decided to launch Disney+ in Australia. Stan also failed to secure a deal for HBO content earlier this year after Foxtel secured a new agreement with parent company Warner Bros.
Until now, 10 All Access has struggled to make much of an impact in the Australian market due to a lack of original content. In the past, CBS had preferred to sell All Access premium titles such as The Good Fight to SBS and Star Trek Picard to Amazon. The decision by ViacomCBS to now focus on producing original content for their own global platform will make the rebooted 10 All Access a far more appealing product.
ViacomCBS has plans to expand the service globally over time however, the initial launch will occur in Australia, Latin America, including Argentina, Brazil and Mexico; and, the Nordic countries.
The new SVOD service will be available to on-demand audiences of all ages by combining blockbuster and classic movies, premium scripted series, kids, comedy and entertainment, reality and specialist factual content. It will eventually aim to match or exceed other streaming services with a selection of thousands of hours of content in every market.
The international launch of the new subscription streaming service will progress in parallel to the ongoing roll-out of ViacomCBS’s free streaming service, Pluto TV, which recently debuted across Spanish-speaking Latin America countries, following previous launches in the UK and Germany.
Having enjoyed strong early growth in Latin America, Pluto TV has plans to expand into Brazil and Spain by the end of 2020 and France and Italy in 2021.
Plans for a launch of Pluto TV in Australia are yet to be confirmed, but it’s possible the service could be merged with 10’s exising free streaming platform 10Play.
David Lynn, President and CEO of VCNI, commented,
“Launching a super-sized premium streaming service will be a game-changer for ViacomCBS and can help us become as powerful a player in international streaming as we are in linear TV. We will market a world-class content offering at a very competitive price, and we’re convinced it will have significant appeal for audiences everywhere and strong growth potential in every market.”
Pierluigi Gazzolo, President, Streaming for VCNI, added: