Metro Rural divide on show as launch data revealed for NINJA vs FARMER ratings battle

With the data hacking scandal behind us, we finally now have launch ratings for Seven and Nine’s next big primetime hopes.

Data for Sunday night reveals it was the series return of Australian Ninja Warrior which took the title for nb1 entertainment program. The launch episode was watched by a 5-City metro audience of 1.040 million viewers. A figure that puts it just ahead of the premiere for Farmer Wants A Wife on Seven with 908,000 metro viewers.

Unsurprisingly however, regional viewers were far more interested in rural romance with a massive 492,000 viewers tuning in for the launch of Farmer Wants A Wife. The strong result boosted the program to a national figure of 1.400 million, just ahead of Ninja Warrior on 1.376 million.

Elsewhere on Monday night, ABC News at 7pm had a national audience of 1.093 million (767k metro) followed by Grand Designs 757,000 nationally (539k metro).

Bachelor In Paradise was well off the pace for 10 with a national audience of 531,000 (434k metro)

Data for Monday night’s viewing was unavailable at the time of publication.

Commenting on the successful launch, Nine’s Program Director, Hamish Turner said:

“Ninja was clearly the destination of choice for 25-54s and family audiences on Sunday night,”

“Nine had a very strong audience share on Sunday night and dominated the commercial shares. The sentiment on social media has been positive and we think the audience have responded well to the Power Tower. We look forward to seeing the show continue its ratings momentum in the weeks to come.”

Angus Ross, Seven’s Network Programming Director, was also keen to talk up the success of his network:

“It’s clear that Australians have fallen in love with Farmer Wants A Wife, with a great launch and strong audiences, particularly in the key demographics and in regional Australia.

Farmer has also continued our strength in BVOD, with solid numbers for its first two episodes. We’re excited about continuing to share this much-loved show with our audiences over the next few weeks.”

Kevin Perry
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. | Call/Text 0428 275 111
Advertisement

Similar Articles

Comments

We Want To Hear From You

Advertisment

Follow US

3,362FansLike
282FollowersFollow
16,367FollowersFollow

Latest

EXCLUSIVE |’Not happening’ – Channel 9 responds to Natarsha Belling Today show rumours

Nine responds to rumours a channel 10 star is heading over to the TODAY show

THE LEGO STAR WARS HOLIDAY SPECIAL to premiere on Disney+

It's Life Day, and time for our Lego Star Wars friends to remember what its all about

ABC to present world premiere of cinematic documentary FREEMAN

With insights from Freeman’s mother, insiders and media commentators, the film gives previously unseen glimpses into a moment of rare intensity.

Q+A discusses how we stay united in a time of border closures

Also, in the time of COVID it is vital we trust our sources of news and information.

THE SUNDAY FOOTY SHOW discusses the next footy festival of 18 games in 19 days

Following Ross Lyon’s fascinating elephant analogy on Wednesday night’s Footy Classified, Billy’s List looks at animal encounters on the footy field.

60 MINUTES to take viewers inside Melbourne’s RED ZONE

The so-called Red Zone at the Royal Melbourne Hospital is where extraordinary battles against COVID-19 are being fought day and night.
Advertisement