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New multichannel set to #10Shake things up

Network 10 unveils 10 Shake – transmitting soon.

Talk about having friends with benefits. When Network 10 hooked up with ViacomCBS, everyone knew it would shake things up. But, shake up a whole new channel? One could have only imagined.

Introducing 10 Shake.

This announcement comes following an announcement in early May by Beverley McGarvey and Rod Prosser sizzling a new multichannel – a story TV Blackbox broke exclusively in September 2019.

Joining 10, 10 Bold and 10 Peach, 10 Shake will shake its way onto our television screens later this year.

The new channel will include a mix of shows for people aged 0-40 – think toddlers to teenagers, millennials to mamas, dreamers to dads.

It will be the only free-to-air channel on which Australians will have access to a shakin’ slate of the most popular kids’ programs including Bubble GuppiesHenry Danger and READY SET DANCE.

PAW Patrol (image – 10)

10 Shake will also have some of the most talked about, most tweeted about and most meme-able shows in the world – Catfish: The TV ShowThe Charlotte Show and The Late Late Show With James Corden – that will leave anyone totally shook!

The breakdown is simple: daytime is for the kids and prime time is for the big kids, or um adults, those who like their television shaken not stirred.

And, because kids are yet to learn what an appropriate wake up time is, kids programming on 10 Shake will have kids shaking their tail feathers from 6am to 6pm daily.

Parents, are you reading this? Twelve hours of wonderful kids’ entertainment courtesy of Ryder and his team of seven crime-fighting pups.

Heck, it’ll even throw in a Spanish teacher in the form of a super cute Latina heroine and her red boot wearing monkey. De nada!

10 Shake will also boast a beloved absorbent, yellow and porous protagonist who lives in Bikini Bottom – SpongeBob SquarePants. It will also welcome a girl called Carly and her two best friends who made a web show that became an online sensation, iCarly. Plus, many more famous kid-friendly faces.

Then comes 6pm. It’s nighty night for the little ones and time for the big kids to come out and play. It’s an evening line-up nobody will be able to shake loose.

From guilty pleasures galore like Ex On The Beach and Lip Sync Battle, to a late night after party hosted by the one guy everyone would love to carpool with on The Late Late Show With James Corden, 10 Shake is set to stir up prime time.

Charlotte Crosby fronts THE CHARLOTTE SHOW (image – 10)

If a party is needed, then the channel has got the one celebrity who knows how to find one in the middle of the South African jungle.

Australia couldn’t get enough of this Geordie lass on I’m A Celebrity…Get Me Out Of Here! and now Charlotte Crosby will be bringing not one but two of her shows to 10 Shake: Just Tattoo Of Us and The Charlotte Show.

And if that’s not enough, 10 Shake will be shakin’ with the latest movies including The Matrix franchises, The Hunger Games (1 and 2), The Lego Movie and Office Christmas Party.

Network 10 Head of Programming, Daniel Monaghan, said:

“We are thrilled to be adding 10 Shake to our family of channels. It is a fantastic proposition for Australian viewers and includes a great array of content from ViacomCBS, a lot of which has never aired on free to air television before.

“10 Shake daytime will boast over 84 hours a week of the biggest kids’ TV shows on the planet including SpongeBob SquarePantsPAW Patrol and Henry Danger. It will provide a wonderful world of entertainment just for kids.

“10 Shake prime time will be the destination for mischievous big kids who love escapism television with plenty of bite, comedy and fun. With shows like The Charlotte ShowCatfish: The TV Show and Lip Sync Battle forming part of the schedule, it will be self-indulgent TV at its best.”

Network 10 and ViacomCBS chief sales officer Rod Prosser said:

“By unlocking ViacomCBS’ huge library of iconic content and brands on 10 Shake, we are creating a fresh environment packed with familiarity.

“This is great news for brands and advertisers with endless opportunities to create something unique across this channel, and our broader playground of brands, as part of the launch.

“More than 70% of Australians* have not had access to many of these iconic shows which are firmly targeted at under 50s and we’re really pumped to be bringing them to free-to-air.”

The announcement of content on 10 Shake follows Network 10’s biggest first half commercial shares since 2011.

Rod continued:

“The pendulum is certainly swinging in favour of 10 as brands and advertisers are making the switch. The addition of 10 Shake to our linear channels will only boost our share, particularly in the younger demographics, as we charge toward Q4 and 2021.”

Want to see the shows about to shake up your world?

10 Shake – transmitting soon.

10 Shake: 6am to 6pm

PAW Patrol
Any parent of a young child knows the power of the PAW. This is pawsitively one cartoon kids cannot miss. Nickelodeon’s hit animated preschool series stars seven heroic rescue pups who are led by a tech-savvy boy named Ryder. Together, they work hard to protect the Adventure Bay community, believing no job is too big and no pup is too small!

Blaze and the Monster Machines
Who said cartoons aren’t good for your brain? Blaze and the Monster Machines is a preschool show which introduces viewers to science, technology, engineering and math (STEM). Together, monster truck Blaze and his eight-year-old driver AJ have action-packed adventures that highlight concepts such as friction, trajectories, volume and more for kids in a fun way.

READY SET DANCE
Kids need to burn off some of that extra energy? READY SET DANCE is a participatory preschool dance series to get young kids up and moving. The series stars CG animated Freeze and Twirl as well as the Kid Crew consisting entirely of Australian dancers.

Henry Danger
For the first time on free to air television, Henry Danger follows the adventures of Henry Hart who gets selected by superhero Captain Man to be his apprentice. After promising to keep his new identity a secret, Henry must navigate a double life balancing the challenges of high school with the crazy adventures of a crime fighter.

iCarly
A show within a show, iCarly follows Carly Shay and her two best friends, Sam and Freddie, as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures.

SpongeBob SquarePants
Who lives in a pineapple under the sea? We all know the answer to that question. For just a talking sponge with pants, SpongeBob has become one of the most iconic characters in television history.

10 Shake will also shake, rattle and roll with fan favourites including Breadwinners, Bubble Guppies, Dora the Explorer, The Loud House, Nicky, Ricky, Dicky & Dawn, Sam & Cat, Sanjay and Craig, Shimmer and Shine, Team Umizoomi, The Thundermans and Top Wing.

Plus, Network 10’s popular local kids shows including Totally Wild which celebrates its 28th year with Ranger Stacey still at the helm, science program Scope, preschool show Crocamole and Australian made C classified dramas will make the move from 10 Peach over to their new home on 10 Shake.

10 Shake: 6pm to 6am

Catfish: The TV Show
The series follows Nev Schulman as he takes viewers on a deeply personal journey that goes inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters. Speaking of first times, this is the show’s first time on free to air television.

Ex On The Beach UK
Eight single guys and girls head to an idyllic beach to enjoy a summer holiday in paradise… until their exes turn up. What could possibly go wrong?

The Daily Show with Trevor Noah
The Daily Show with Trevor Noah brings insightful humour to the day’s top headlines, providing coverage of and catharsis from daily events through a sharp, incisive lens.

Comedy Central Roasts
From Flavor Flav to Charlie Sheen, the Comedy Central Roast knows no bounds. This is an annual star-studded event in which a special Roastee must sit on the hot seat and take it on the chin for an evening with good-natured ribbing from colleagues and comics.

Tosh.0
With razor sharp wit and biting commentary, comedian Daniel Tosh delves into all aspects of the Internet, from the absolutely absurd to the incredibly ingenious. This is the show’s first time on free to air television.

If that wasn’t enough star power for you, the 10 Shake prime time party will also include these heavy hitters: season four of Lip Sync BattleJust Tattoo Of Us hosted by Charlotte Crosby, The Charlotte Show, Comedy Central: Stand Up SpecialsInside Amy Schumer, Roast Battle,RidiculousnessDrunk History US and The Late Late Show With James Corden.

Grab the popcorn, because 10 Shake will also feature movies including The Matrix franchises, The Hunger Games (1 and 2), the Ocean’s series, The Lego MovieNow You See Me 2Office Christmas Party and Ready Player One.

Steve Molk
Steve Molk is sharply focused on the business of TV in Australia across all its formats - FTA broadcast, commercial, subscription, catch up & SVOD. Based on the Central Coast of NSW he's a passionate advocate for Australian-made programming, particularly drama and comedy. He loves podcasting, gaming & watching too much TV. | Call/Text 0401 709 405
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Comments

  1. Will the new channel be live streamed on 10Play like 10, 10Bold & 10Peach does?, and unsure if WIN (Most Regional areas) and Southern Cross (in Darwin/Spencer Gulf-Broken Hill/Central) will carry the new channel from launch at this stage.

    if WIN does carry it expect they will coverup the watermark like they do on 10Bold & 10Peach.

  2. Hello Steve, wondering will they also have the Rugrats, Blues Clues, Victorious, Zoey 101, The Price Is Right US, Big Brother US and Whose Line Is It Anyway?

    Since there all part of ViacomCBS and Nickelodeon, MTV, Comedy Central.

    Cheers thanks Steve.!

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