Nine claims victory in first-half of 2020 with strong performance in broadcast and BVOD

At the half way point of the 2020 OzTAM ratings survey period, Nine is talking up its success story.

With Week 20 of the 40-week survey period wrapping overnight, Nine is the No. 1 network with all key demographics and Total People.

Nine’s primary channel also leads all key demographics and Total People.

Michael Healy, Director of Television for Nine, said:

“In 2020 Nine has consistently delivered the biggest programs on Australian television. Starting with the Australian Open in January and leading into Married at First Sight, LEGO Masters and The Voice, our primetime schedule has been a resounding success with viewers across the country.

We thank our highly engaged audience and look forward to continuing to bring them a diverse slate of family viewing content in the months ahead.”

Michael Stephenson, Chief Sales Officer for Nine, said:

“Our advertisers want scale and consistency. More people are watching Nine across all screens than anybody else. We deliver advertisers a consistency of audience that you simply can’t get from anyone else.

The best part is we still have a blockbuster schedule to come with Australian Ninja Warrior, The Block, Halifax: Retribution and NRL all on air over the coming months. And then we have the NRL Finals series and three State of Origin games which will create an amazing platform for retailers leading into Christmas.”

Nine can lay claim to all ten of the Top Ten highest rating programs on Australian television in 2020.

In a year unlike any other in living memory, viewers have flocked to news and current affairs programming. 9News boasts an average nightly audience of 1.3 million – up 12% year-on-year.

A Current Affair is averaging 1 million viewers each weeknight.

And 60 Minutes, in its 42nd season, is delivering an average of 996,000 viewers every Sunday night.

BVOD (Broadcast Video On Demand) viewing figures also continue to rise, with 9Now recording an average monthly unique audience of 3.988 million and a minutes share of 45%, making it the leading commercial free-to-air streaming platform in the country.

9Now also has the most streamed program across all BVOD platforms, with Married at First Sight accruing a total more than 816 million VOD minutes streamed – almost three times as much its nearest competitor.

9Now also takes out the Top 10 live-streamed programs year-to-date with the Australian Open and Married at First Sight.

  • All Charts supplied by Nine
Kevin Perry
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. | Call/Text 0428 275 111

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