Amazon Prime Video today announced it has commenced production with the Australian Football League (AFL) and JAM TV Australia, on a brand new docu-series that follows six key individuals from six teams for their 2020 season of the AFL, the iconic game treasured by many Aussies across the country. The untitled docu-series will launch exclusively in over 200 countries and territories in 2021.
The brand new series will give Prime members an exclusive behind the scenes look into the 2020 Toyota AFL Premiership Season, which has been impacted amidst the global COVID-19 crisis. Following four legendary players, a coach and an administrator across six different teams, the docu-series will provide a unique insight into the daily challenges and struggles on and off the field of professional football as they navigate their way through the season and these unprecedented times. As the new AFL season recommences for 2020, the six participants will offer viewers an insider view to one of Australia’s historic sporting traditions and go on to bring to life their road to glory, as the docu-series is set to culminate with the 2020 Toyota AFL Grand Final.
AFL players, coaches and administrators the series will follow include:
- Peggy O’Neal, Richmond Football Club President
- Nic Naitanui, West Coast Eagles player
- Stuart Dew, Gold Coast Suns Head Coach
- Stephen Coniglio, Greater Western Sydney Giants Captain
- Eddie Betts, Carlton Football Club player
- Rory Sloane, Adelaide Football Club Captain
“We are thrilled to be adding another Australian Amazon Original to our growing lineup for Prime members in Australia and around the world”, said James Farrell, Vice President of International Originals at Amazon Studios. “We’ve been investing in Australian content for several years, and are excited to add to that momentum with this exciting project. Prime Video has commissioned four Amazon Original series in Australia since 2019, including The Test: A New Era for Australia’s Team, a series of 10 stand-up comedy specials by some of Australia’s best comedians, LOL: Last One Laughing Australia with Rebel Wilson and the upcoming Back to The Rafters. We are looking forward to continuing our work with talented Australian producers and crew teams across the country to bring the AFL docu-series to our Prime members globally.”
“Amazon Prime Video’s ability to tell stories and take fans behind the curtain is unprecedented in global sport and the AFL is proud to partner with Prime Video to showcase our game to the world” said Darren Birch, AFL General Manager, Growth, Digital and Audience. “We are facing unprecedented times in the history of our league, and to be able to document how it unfolds through the lens of some of our competition’s most influential and important figures will be something we look forward to bringing to life.”
“This collaboration with Amazon Prime Video is realising our vision of attracting new audiences whilst engaging our most loyal fans, through relevant, accessible on-demand entertainment content, supporting our leagues purpose to grow the game for all Australians”, said Head of AFL Media Sarah Wyse.
The untitled Australian Original docu-series in conjunction with Australian Football League will be produced by JAM TV Australia, with executive producer and director Gil Marsden (Den of Martians).
The untitled production will add to the growing lineup of Australian Amazon Original series, including the highly successful docu-series with Cricket Australia released in March 2020, The Test: A New Era for Australia’s Team. The AFL docu-series will join thousands of TV shows and movies in the Prime Video catalogue, including award winning and critically acclaimed Amazon Originals such as Good Omens, All or Nothing: Manchester City, Fleabag, Tom Clancy’s Jack Ryan, The Boys, Hunters, and The Marvelous Mrs. Maisel, which are available at no extra cost for Amazon Prime members.
About Amazon Prime Video
Prime Video is a premium streaming service available as part of a Prime membership that offers customers a vast collection of award winning Amazon Originals, hit movies and popular TV shows, all with the ease of finding what they love to watch in one place.
- Included with Prime Video: Prime members in Australia can stream hit TV shows, popular movies and Amazon Original series including The Test: A New Era For Australia’s Team, a series of 10 stand-up specials by some of Australia’s best comedians, The Boys, Tom Clancy’s Jack Ryan, Emmy and Golden Globe award-winner The Marvelous Mrs. Maisel, Emmy award-winner Fleabag and more.
- Instant access: Watch where you want, when you want with the Prime Video app available on smart TVs, mobile devices, tablets, Fire TV, Fire TV stick, Apple TV, Chromecast, select game consoles, Fetch TV or online at PrimeVideo.com. In the Prime Video app, users can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
- Included with Prime: Prime members have access to free expedited delivery in as fast as two days on eligible items and free international delivery on eligible Amazon US items over $49, alongside entertainment benefits including music, video games and reading, for just AUD$ 6.99/month. New customers can find out more at amazon.com.au/prime and subscribe to a free 30-day trial.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit http://www.amazon.com/about and follow @AmazonNews.
About the AFL
The AFL is the custodian of Australian Rules Football. It both manages the elite AFL and AFLW leagues and oversees all competitions played at junior and senior level across metropolitan, regional and country Australia. The men’s AFL competition features 18 clubs and the AFLW competition has 14 clubs with matches played across every state and territory each year.
About JAM TV Australia
JAM TV is one of Australia’s largest independent production companies specialising in sport and entertainment. Each year, JAM TV produces more than 1000 hours of content to major broadcasters from original formats, live sport and studio based entertainment. For more information, visit https://jamtvaustralia.com.au
