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Home News 10 axes Network Head of Sport MATT WHITE

10 axes Network Head of Sport MATT WHITE

Matt White
Matt White (image-10)
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Matt White
Matt White (image-10)

The cuts across the Australian media industry are continuing with 10’s Head of Sport, Matt White the latest to get the chop.

White was let go by the network today in a series of cuts that has also seen the closure of the 10Daily website.

A 10 spokesperson confirmed White’s departure telling TV Blackbox;

“Matt has been an important part of Network 10 over the years. Since he returned to the network in 2014

Matt has made a valuable contribution as both an on-air presenter and – for past two years – Head of Sport. He leaves with our sincere thanks and very best wishes for the future.”

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White was recruited back to 10 from Seven in 2014 in a position which would see him lead the networks motorsport coverage.

In 2018 his role was expanded behind the camera when he became the networks Head of Sport, replacing David Barham. That promotion would see him oversee production for the network’s coverage of the Melbourne Cup Carnival and Rugby World Cup last year.

His departure today will continue to fuel speculation 10 is unlikely to renew its current broadcast deal for Supercars which is currently set to expire at the end of this season.

When CBS first took ownership of 10 in 2017, many within the network were hopeful its new American owners would spend big on sports rights to attract a broader audience.

The early signs were positive with a significant investment from CBS to secure the Melbourne Cup carnival. However, with the parent company completing a merger with Viacom late last year, 10 is now being managed from the UK, with a focus on delivering cheaper primetime entertainment content.

Commenting on the broader cuts across the business today, 10’s Chief Content Officer and Executive Vice President, Beverley McGarvey stated;

We must take steps to ensure our business is structured to compete and win, and that we have a strong, innovative and sustainable company that can thrive in a rapidly evolving market.

“The recent impact of COVID-19 on the media industry has reinforced the need to continue to align our business with our evolving customer needs and global business model,

but I want to stress that the changes are part of our broader strategy, not a reaction to recent events.

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