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Nine confirms April launch for new adventure focused multi-channel RUSH

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  Top Gear  image - BBC
Top Gear image – BBC

Nine has confirmed the launch of 9Rush, a new home of high adventure, high octane and high adrenaline reality programming, in partnership with Discovery Inc.

9Rush will commence broadcasting at 7.00pm on Sunday, April 5 with the exclusive premiere of the new series of Top Gear UK, featuring Australia’s favourite British import, Freddie Flintoff (who is part of the commentary team on Australian Ninja Warrior).

9Rush will be designated as Channel 96 in metro areas. It’s not yet known if the new channel will be broadcast in regional markets.
 
The new channel which is designed to provide some fresh competition for the highly successful 7mate, is being marketed as targeting viewers looking for a “taste for adventure, a need for speed or who enjoys the thrill of the chase.”

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The new channel is being launched as a joint partnership with Discovery. Nine will operate the channel and represent ad sales and Discovery will act as the primary content partner accessing its extensive back catalogue of “real-life entertainment content”.

Nine is promising all shows on the channel will be brand new, free-to-air-first programs. However, the bulk of content will have been previously broadcast on Discovery’s pay-tv channels available via Foxtel and Fetch.
 
Whether it’s digging for riches in Gold Rush: Parker’s Trail, street racing in Oklahoma with Street Outlaws, kicking in doors with the police in the USA on Live PD, transforming rusty wrecks into one-of-a-kind rides with Kindig Customs, or extreme survival off the grid in the wilderness with Alaskan Bush People, 9Rush will be your 24-hour male reality obsession.
 
It will also include free-to-air, premiere episodes of Running Wild with Bear Grylls, plus Man vs. Wild with Bear Grylls, Street Outlaws, Naked and Afraid and Gold Rush: Parker’s Trail, as well as local Australian show Dirty Jobs Down Under.

9Rush will also include high-octane motoring programs Diesel Brothers, Wheeler Dealers and spin-offs Street Outlaws: Memphis and Street Outlaws: No Prep Kings; take viewers to some of the most isolated pockets of the world with life off the grid series Alaskan Bush People, Alaska: The Last Frontier and Homestead Rescue; and bring some of the toughest jobs to the forefront in Bering Sea Gold, Gold Rush: White Water and Railroad Alaska.

“At Discovery, we’re dedicated to powering the passions of our audiences with the best in real-life entertainment,” Rebecca Kent, General Manager, Discovery Australia, New Zealand & Pacific Islands, says of the extension of Nine and Discovery’s existing partnership.
 
“Action and adventure is a huge part of our DNA and we’re proud to be bringing our globally renowned and loved programming to 9Rush. We look forward to strengthening our partnership with Nine and connecting new viewers to Discovery’s powerhouse programs.”

“Nine are thrilled to partner with Discovery to deliver premium, free to air first content. As a global leader in real-life entertainment, Discovery’s dedication to serving audiences with content which inspires, informs and entertains is second to none,” said Nine’s Program Director, Hamish Turner.
 
“The deal will deliver Nine and 9Now thousands of free to air premiere episodes. 9Rush audiences will be spoilt for choice, with an extensive range of high action and adventure programming, available on Australia’s latest channel and available free on 9Now.”


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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
Comments

3 COMMENTS

  1. it should be if not its pointless advertising it regional channel 9 then they need to remove the commercial until its official

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