Channel 9 confirms TV BLACKBOX #MAFS axing exclusive
Yesterday TV BLACKBOX exclusively revealed the companion show to MARRIED AT FIRST SIGHT would not continue in 2020. Nine were given the opportunity to comment and chose not to do so, but they have now confirmed the accuracy of our report.
In a statement to Daily Mail Australia, a Channel Nine spokesperson said:
'We can confirm that Talking Married will not air in 2020.'
As TV Blackbox reported in its exclusive, the axing of Talking Married comes after a series of incidents on the live program that led to headlines around the country, with a source telling us;
“(it is) out of concern for the mental health of those involved”
Co-Host Shelly Horton was the first to confirm the news, tweeting;
I’m sad to see Talking Married axed but so glad I got to co-host two seasons. Live TV can be brutal for all involved. Oh well, you don’t go into the media for stability. Not my first rodeo.
I’m sad to see Talking Married axed but so glad I got to co-host two seasons. Live TV can be brutal for all involved. Oh well, you don’t go into the media for stability. Not my first rodeo. Love your work BlackBox. I listen every week.— Shelly Horton 💃🏻 (@ShellyHorton1) September 16, 2019
The problems come because of the timing of the show on 9Life. Talking Married aired after the hugely successful Married at First Sight and was a companion show where issues from the main show were discussed and interviews conducted with contestants.
Airing so soon after the main show did not give PR teams enough time to coach the contestants on how to deal with negative social media feedback that would typically be addressed in the spinoff show.
A reality show like Married At First Sight involves a lot of managing of the contestants. Typically, PR teams will follow the reaction to episodes on social media and then train talent on how to answer any curly questions.
Usually interviews take place the following morning on various radio programs across the country, allowing time for this process to take place but Talking Married was so immediate there was very little time for PR training.