FOXTEL expands rollout of ‘Next Generation’ Interface to IQ3 Customers
Foxtel is moving forward with the 'Next Generation' upgrade of its IQ boxes, with a large number of customers receiving the new features this week.
Foxtel today confirmed the recently released update has completed its roll out to all customers with iQ4 set-top boxes.
Commencing tonight, the update will now be pushed to the first 50,000 customers with iQ3 set-top boxes. Its anticipated the IQ3 updates will be completed by mid-November.
The New Foxtel Experience provides customers with iQ3 and iQ4 set-top boxes a completely redesigned user experience bringing together the best of TV and on-demand, all in one place.
Initial feedback from iQ4 customers has been very positive with users reporting the update has made finding content more straightforward. The new update allows Foxtel content to sit alongside Netflix shows, all in one place on the IQ menu.
Foxtel Chief Strategy and Product Officer Alice Mascia said:
“By the time iQ3 updates are completed in November, more than 1.1 million of our advanced set-top boxes in Australian homes will have been updated allowing customers to enjoy
“With the completion of the iQ3 updates in November, we will be adding more apps to the New Foxtel Experience with ABC iView and the SBS On Demand reinforcing Foxtel as the home of the world’s best content.”
Foxtel customers do not need to do anything to activate the New Foxtel Experience. Software updates will occur automatically through their Foxtel connection. The New Foxtel Experience on iQ3 is available immediately for new customers having commenced with installations occurring from Thursday, 10 October.
In a recent interview with the TV Blackbox podcast, Foxtel CEO, Patrick Delany explained why the company had moved to embrace Netflix content;
"Netflix is Australia's favourite streaming service by a long, long way. They're investing a lot in content. Why not make it easy for our customers? and that's where the partnership talks started."
“The next wave is SBS. The reason we did that is those guys are innovative. They do a lot with very little, and they're clever. Handmaid's Tale, and some of those shows, are the type of shows that our customers also like.”
Despite increased competition, and a challenging economic outlook, Delany remains passionate about the ability of Foxtel to deliver premium content to its customers.
"Foxtel is the best of TV, the very best from every provider we can find. And now we are the best in On-Demand, with the best range of full-season catalogues with every episode in one place."
"We now extend that selection by putting Netflix and Foxtel together."
"Foxtel content got a record, 219 primetime EMMY nominations (this year). I think Netflix might've been 100 of them. You get the best television in the world; we bring simplicity; everything's simple through one remote.”
"Foxtel's not necessarily affordable for everyone, but if you can, it’s the best of TV in one place."
The full interview with FOXTEL CEO, Patrick Delany can be listened to in the TV Blackbox podcast.