VIDEO | Is Sportsbet’s new Todd Carney commercial Funny or a Vulgar Disgrace?

Todd Carney
image - Sportsbet

Is it funny, or is it a disgrace? That's the question being asked after controversial online bookmaker Sportsbet launched its latest advertising campaign.

The commercial which has clearly been produced to generate controversy, features disgraced former NRL player Todd Carney.

Carney's football career ended after repeated alcohol-related incidents led him to depart multiple football teams. The worst incident involved the infamous "bubbler" photo which featured the player attempting to urinate into his mouth while standing at a pub urinal.

Sportsbet have now looked to cash in on the incident by including Carney in its promotion for a new iPhone betting app.

A voiceover tells viewers the app is so easy; "even whizz kid Todd Carney can use it", he then responds "yeah piece of," vision quickly cuts to a concrete fountain shaped like a small child, with water skirting in the direction of the child's mouth.

The commercial premiered on Sunday evening and has been airing during family viewing times including Australia's Got Talent, 6pm News bulletins, and breakfast programs Sunrise and Today.

Sportsbet's General Manager of marketing Tim Hernadi defended the commercial today stating;

"Everyone knows someone who has committed foolish acts or have found themselves in foolish situations. Who better than Todd Carney to help us launch our new iPhone app and we're confident punters will agree."

Carney will soon be launching an autobiography titled "Hard Truth" where he discuss how his career was derailed by 'a toxic relationship with alcohol and binge drinking, and reckless immaturity.'