EXCLUSIVE: SEVEN's channel line-up expands with introduction of OPENSHOP
The Seven Networks broadcast channel line-up is set to expand again with confirmation a new 24hr shopping channel, openshop will launch next month.
The Australian Shopping Network has signed a broadcast agreement with the Seven Network, that will see its openshop channel launch on Channel 75 on August 1.
openshop is owned by the Hyundai Home Shopping. The Korean owned business quietly established an Australian operation late last year and now has plans to invest $45million into conquering this market. A spokesperson for the business telling the Korean Herald,
“Based on the expertise we built up in Korea, we are going to introduce the perks of Korean-style TV home shopping such as free delivery, speedy parcel service and interest-free instalment payment, differentiating ourselves from other channels with competitiveness.”
The new channel will initially transmit to Australia’s five mainland capital cities and some regional Queensland markets, but has plans to expand across regional Australia in 2020.
The addition of openshop will see the SEVEN Network now providing 7 broadcast channels including 7Two, 7Mate, 7Flix, 7Food, and Racing.com. The network also streams three additional channels Pac12, Outdoor Channel and the Olympic Channel via its 7Plus streaming service.
From August 1, openshop will put the focus on Beauty, Jewellery, Fashion, Technology, Home and Health. Presenters on the new channel will include Justine Diana, Zac Deane, Carla King-Turner, Nikki Vincent, Gabby Berry and Steven Milne
openshop Managing Director Jason Kim told TV Blackbox;
“We are so excited to be launching. It’s an advanced, digital ready economy, that is showing huge growth in online shopping. We look forward to making an impact in a very competitive market.”
With Free Express Delivery, customers can experience the convenience of 24/7 shopping on Channel 75, at openshop.com.au or the downloadable app.
With an aim to reward shoppers, including exclusive offers on their favourite brands. The call centre will operate 24/7 on 13 25 80, so customers can shop whenever they want on one of the three platforms available.
To celebrate the launch of openshop, customers who make an order between August 1 and October 31st will automatically go into a draw to win a 2019 C-Class C200 Coupe Mercedes Benz valued at $90,000. Full terms and conditions available at www.openshop.com.au