Network 10 launches new website experience for 10 Play


Network 10 has unveiled a new 10 Play site as it moves toward launching its addressable advertising solution on 1 July.

10 Play is Network 10’s broadcast video on-demand service where audiences can stream 10’s shows. The site also features extra show content such as extension shows, behind the scenes information and contestant profiles.

The new 10 Play audience experience sees:

  • A more contemporary look and feel.

  • A ‘one click to video’ philosophy.

  • A smoother live streaming experience with more content from 10 Peach and 10 Bold.

  • An easier way to find and view relevant video on-demand, live and extras content.

  • An improved search functionality.

  • An improved user on-boarding experience.

  • Easier access to content across 10’s digital ecosystem including on 10 Daily, 10 All Access and 10 Speaks.

10 Play has three million registered users. The site is having its biggest year ever, breaking audience records each month this year.

The 10 Play apps, including lean back, tablet and phone apps, will update to the new design in the coming months.

Network 10’s general manager – digital Liz Baldwin said:

“We are so excited to be unveiling the new 10 Play website. It looks and feels so much more fun and it has a smoother, fresher user experience to match!

“We know that our under 50s audience is consuming content across more platforms than ever. It’s important that we continually invest in the platforms on which they consume our exclusive, premium content and make it easier for them to find what they need. With the new site, we have a brilliant opportunity to engage audiences for longer.

“And we’re not done yet. We’ll continue to roll out more features including those focused on member experience and personalisation.”

The new site also introduces new ad units and opportunities for advertisers and is designed to better surface premium sponsored content and sponsored sections.

Network 10’s director of digital sales Sophie Hicks Lloyd said:

“There are loads of benefits for advertisers on the new 10 Play site. It has a more seamless ad experience and is also designed to fully support our data strategy giving advertisers more opportunities than ever to take advantage of the site’s growing audience.

“10 Play’s website refresh is a critical milestone in launching our addressable advertising solution on 1 July. And for advertisers, we’re making it super easy to target ads across our digital ecosystem.”