EXCLUSIVE | 10 spends big on new Australian edition of THE AMAZING RACE
The 10 network is looking for a massive finish to 2019, by making a significant investment in one of TV’s longest-running reality formats, The Amazing Race.
After 31 seasons in the US, 10 is now looking to the classic reality travel competition format to provide viewers with a strong alternative to the current onslaught of cooking, dating and renovation shows
In a recent interview with Mediaweek, 10’s chief content officer, Beverley McGarvey indicated the network would be making a significant investment in two new franchises to air in the final quarter of 2019.
TV Blackbox was the first to reveal US ratings smash-hit, The Masked Singer as one of these programs, and now we can confirm The Amazing Race as the second.
“By the end of the year people have committed to so many big constructed reality shows with cooking, renovation and the like, we were looking for something to stand out from those.”
“We are doing The Masked Singer, which is different, a bit crazy and a proper original. The other thing, a franchise I can’t talk about yet, will be huge for us too.”
McGarvey went on to tell Mediaweek she expected the two new franchises to work well together;
“One of them is new, one of them is a bit more familiar.”
While it’s too early for 10 to comment on the new series officially, TV Blackbox has confirmed the commissioning of The Amazing Race from sources within the production.
10 paid an “exorbitant fee” to secure The Masked Singer, and will also be investing heavily to ensure The Amazing Race looks just as good as the US version. One rival senior TV executive recently told this website;
“10 have plenty of CBS cash to spend, and plenty of timeslots to fill”.
Along with investing significant budgets in the two new franchises, 10 will also launch a massive marketing blitz during the Rugby World Cup and Melbourne Cup Carnival to promote the networks new line-up.
The US version of Amazing Race, hosted by Phil Keoghan, has been a consistent part of the CBS schedule since 2001. The show consists of teams of two people racing around the world and competing in a series of challenges.
The Seven Network previously produced three Australian seasons of The Amazing Race between 2011 and 2014. While ratings were never stellar, the program did manage to win an International Emmy Award for Best Adaptation of an Existing Format in 2012.
International rights for the show are distributed by Disney, while Eureka Productions will produce the Australian version. TV Blackbox understands 10 is now in the final stages of signing off on the series with filming to commence soon.
Casting for the new Australian version of The Amazing Race opened last month and closes this Friday. If you are interested, you can apply here.