FOXTEL Ready to Launch Dedicated Drama Streaming Service after KAYO Success

Secret City
image - Foxtel

Foxtel is moving forward with its new dedicated drama streaming service Project Jupiter.

Max Mason in AFR reports today Foxtel has officially green-lit the new premium drama streaming service which is currently being developed internally under the code name Project Jupiter.

A launch date for the new service is yet to be confirmed. Foxtel had hoped to launch in time for the final season of Game of Thrones which premieres in Australia on Monday April 15, however an official launch by that date now appears unlikely.

The new streaming service is expected to include content from international studios including HBO, FX, Universal, and the BBC.

Additionally, the service will provide customers a new way to access Foxtel’s locally produced titles including Wentworth, Secret City, A Place To Call Home, Picnic At Hanging Rock, and a recently announced new production focusing on the story behind the Lawyer X saga in Melbourne.

At this stage it's unclear if the new service will have access to any content produced by Disney. While three Disney channels remain on Foxtel, the company has indicated it's looking to focus on the worldwide launch of its own streaming service DISNEY+, which is expected to launch initially in the US by the end of this year.

It remains possible Foxtel could still launch Project Jupiter in limited Beta in time for the Game Of Thrones premiere, Foxtel operated KAYO in beta for a month last year, while it tested load capacity, the company keen to avoid the streaming issues that plagued Optus with its World Cup coverage.

Foxtel is not commenting publicly about the new service yet, a spokesperson telling the AFR today:

"As we have previously said, we are committed to developing new generation streaming products,"

"We have great results with sport and Kayo and will continue to investigate the potential options for streaming."

While Foxtel’s growth has stagnated in Australia, the pay-tv monopoly has never been able to grow past 30% penetration into Australian homes, the News Corp owned company is now looking to streaming to lock in a new generation of subscribers.

Since officially launching in December, KAYO has already obtained over 100,000 subscribers and is expected to grow substantially once the AFL and NRL seasons commence.