WEEK 10 RATINGS: It's MAFS first, daylight second!

Married at First Sight claims the top 4 spots in week 10


Married at First Sight has once again proved unstoppable as Week 10 comes to a close. Sunday night’s commitment ceremony attracted a national average audience of 1.451m in the 5 Cap Cities (1.968m viewers nationally).

In fact MAFS took the top 4 positions of the week with the Nine network taking 7 out of the top 10 positions. Channel 7’s news offerings filled out the remaining 3 places.

Nine took line honours on Sunday, Monday, Tuesday and Wednesday with the Seven Network claiming the rest of the week once MAFS was off air.



10’s woes continue, losing out again to the ABC in both primary channel and network share. That makes it 7 out of 10 weeks in network share and 8 out of 10 weeks for their primary channel.

As exclusively reported by TV Blackbox this week, the network has held a 2 day summit to address the ongoing crisis in the hopes of building loyalty and getting the creative juices flowing.

And one of their first acquisitions has been to purchase the local rights to America's hottest new reality format The Masked Singer. In another exclusive for TV Blackbox, we revealed the network has secured the show which is expected to air late in 2019. The Masked Singer has been the most successful new show to launch in the US in 2019 and executives at 10 will be hoping replicate its success locally. The biggest problem for 10 will be finding enough celebrities who aren’t already appearing on their other celebrity shows.

Here’s how the week broke down;


NETWORK SHARES: NINE: 31.2% | SEVEN: 28.2% | ABC: 18% | 10: 15.4% | SBS: 7.2%

PRIMARY CHANNEL: NINE: 22.5% | SEVEN: 19.4% | ABC: 13.2% | 10: 10.2% | SBS: 4.8%

BIGGEST SHOWS FOR EACH NETWORK (excluding nightly news)*

*Based on overnight top 20 lists

NINE: Married at first Sight (Sunday) - 1,451,000

SEVEN: My Kitchen Rules (Tuesday) - 753,000

10: Gogglebox (Thursday) - 646,000

ABC: 4 Corners (Monday) - 794,000

SBS: Australia in Colour (Wednesday) - 337,000


1 - MARRIED AT FIRST SIGHT - SUN (Nine) 1,451,000

2 - MARRIED AT FIRST SIGHT - WED (Nine) 1,299,000

3 - MARRIED AT FIRST SIGHT - MON (Nine) 1,288,000

4 - MARRIED AT FIRST SIGHT - TUE (Nine) 1,281,000

5 - SEVEN NEWS - SUN (Seven) 935,000

6 - NINE NEWS SUNDAY (Nine) 929,000

7 - SEVEN NEWS (Seven) 914,000

8 - SEVEN NEWS / TODAY TONIGHT (Seven) 894,000

9 - NINE NEWS 6:30 (Nine) 838,000

10 - NINE NEWS (Nine) 832,000


  • Nine took out the top spot in the network channel share across all key demographics: People 25-54s (43.3%), People 16-39s (42.8%) and Shopper with Child (43.8%). We also won Total People (41.7%)

  • Nine also took out the top spot in the primetime channel share across all key demographics: People 25-54s (31.6%), People 16-39s (31.7%) and Shopper with Child (32.5%). We also won Total People (30.1%).

  • MAFS was ranked the No.1 show every night of the week across all the key demographics of 25-54s, 16-39s and Grocery Shopper + Child.

  • In terms of BVOD rankings, MAFS is dominating the VPM rankings, taking out 16 of the top 20 spots. The first dinner party episode continues to be the top MAFS episode on BVOD with a VPM of 462,000+. 

  • This week’s episode of Travel Guides hit a new series high, drawing an average national audience of 1.012m (5 City 758,000 Reg: 254,000).


  • 7News Sunday: #1 news 1.460m national / 935k metro

  • My Kitchen Rules Tue: 1.192m national / 735k metro

  • Home and Away: averages 912k national / 572k metro

  • The Good Doctor Tue: 911k national / 543k metro

  • Sunrise: #1 averaged 480k national / 291k metro Mon-Fri

  • The Chase: #1 averaged 842k national / 506k metro Mon-Fri

The following charts have been supplied by Nine: