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So what actually was the most watched show in Australia on Sunday night?

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  Just how many Australians watched The Crown on Sunday evening?  image - Netflix
Just how many Australians watched The Crown on Sunday evening? image – Netflix

Just what was the most-watched TV show in Australia on Sunday night? Traditionally this has been a question answered by merely looking at the overnight rating charts.

Unsurprisingly the highly promoted premiere of Hamish and Andy’s Perfect Holiday was the number one entertainment show on Sunday evening with a metro audience 881,000. A healthy figure, but hardly a blockbuster compared with primetime statistics from just a few years ago.

Rival networks did far worst, Zumbo’s Just Desserts returned to our screens with a lacklustre 446,000 on Seven. While 10, whom have apparently already run-out of fresh content for 2019 delivered an episode of Graham Norton for just 272,000 metro Australians.

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So, where have the viewers gone? You don’t have to be a genius to work out the answer is streaming. We now live in an incredibly fractured market where viewers are spoilt for choice.

On Sunday night, the real TV highlight was the long-awaited third season return of The Crown on Netflix. While the SVOD giant is unwilling to provide any real analytics on viewership levels, independent research firm Parrot Analytics tells TV Blackbox the royal series was 22.56x more in demand than the average streaming title in Australia on November 17.

However, The Crown wasn’t the most-watched show on Sunday night. According to Parrot Analytics, The Crown was only the fourth most in-demand digital original in Australia on Sunday, trailing Netflix’s Stranger Things, Disney +’s The Mandalorian and DC Universe’s Titans.

It should be noted The Crown did not premiere until 7pm AEDT, meaning it only had a few hours to climb the Sunday charts.

The figure for The Mandalorian is particularly impressive given Disney+ hadn’t actually launched in Australia on Sunday. Indicating we are still a country in love with our VPN’s…

On a per capita demand basis, Australia was The Crown’s fourth best performing international market, behind the United Kingdom, the United States, and the Netherlands. The Crown drew 73% as much per capita demand in Australia as it did in its home market of the UK on November 17.

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Next year will see the introduction of a new ratings system in Australia called VOZ. The new system has been designed to provide a broader picture of what we are watching by including regional viewers, and streaming devices together into one combined piece of data. The new system is expected to provide a far more indicative number than what’s currently being reported.

However, it will still be a long way from telling the whole story. VOZ will only provide data from its participating BVOD partners, ABC, Seven, Nine, 10, SBS and Foxtel.

In a multi-screen universe where services such as Facebook and Twitch are competing for viewership against Netflix, Disney+, Kayo and AppleTV+. Asking what you watched last night, has become a complicated question.


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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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