The Bathurst 1000 has delivered a ratings victory for the 10 network and Foxtel, with viewers switching on across the country to watch Scott McLaughlin’s victory.
A national audience of 1.379 million stayed with the race throughout the day on Channel 10. This figure is the average audience from 11.45am until 6.19pm AEDT).
The audience figure included 818k metro viewers. Delivering the free-to-air network an 11% audience increase on last year’s race.
The national audience of the podium ceremony (6.20pm until 6.34pm AEDT) increased to 1.642 million.
The podium figure included 911,000 metro viewers, delivering 10 a rare primetime victory defeating the 6pm News Bulletins on Seven and Nine.
The start of this year’s event was pushed back to 11:30am EDST, to ensure the finish of the race would occur in primetime.
The race was a big winner for Fox Sports viewers. An average national audience of 502,000 watched the ad-break free coverage. This figure includes viewers watching live or time-shifted via the Foxtel set-top-box, on Foxtel Now and Foxtel Go streaming services.
The subscription figure will go even higher once Kayo audiences are included.
The result makes the 2019 Bathurst race the number one Supercars race of all time on pay-tv, and puts it also into the Top 20 programs of all time broadcast on Foxtel at number 17.
Peter Campbell, Head of Fox Sports, said:
“This year’s Bathurst 1000 was an amazing race, with thrilling wheel to wheel action right across the day and our Foxtel subscribers did not miss a minute with FOX SPORTS’ ad-break-free coverage of the entire race from lights out to the finish at 6.17pm.
“For our Bathurst 1000 broadcast to attract an average 502,000 viewers on Foxtel, Foxtel Now and Foxtel GO is an amazing result with our FOX SPORTS team delivering a mammoth 46 hours of live coverage across the four days of the Bathurst event, the most ever.
“The Bathurst 1000 was also part of a blockbuster weekend of sports coverage – it didn’t matter if you were watching the Great Race, the Rugby World Cup, the A-League, the cricket or the Japanese Grand Prix in Suzuka, all eyes were on FOX SPORTS.”