The annual festive TV special, Christmas with The Australian Women’s Weekly is making the move to 10 for the first time as part of a new marketing campaign with Bauer Media
Studio 10’s Sarah Harris will host the festive one-hour special, where she will be joined by editors from The Weekly as well as experts from across Bauer’s Homes and Food titles and some familiar network 10 personalities.
An Australian TV institution, Christmas with The Australian Women’s Weekly has previously aired each year on Nine.
This year’s special will once again feature all the familiar favourites, such as delicious Christmas recipes, gifting ideas, as well as table decorating tips and family-friendly craft projects.
Nicole Byers, editor-in-chief, The Australian Women’s Weekly said:
“Christmas with The Weekly is an Australian institution, and we’re delighted to be partnering with 10 to bring all the food and frivolity of the festive season to their audiences for the first time.”
Integrated brand sponsorship opportunities will span, The Weekly’s Christmas edition, TV broadcast, Now to Love, 10 Play and Bauer’s social channels.
Rachael Brand, head of brand entertainment production at 10 said:
“We’re excited to collaborate with The Weekly team to bring to life what we believe will be a much loved TV event on 10.”