10 announces first details of Network Take-Over for Melbourne Cup Carnival

Francesca Cumani
image - 10

10 has released first details for its upcoming broadcast of the Melbourne Cup carnival with the network promising to provide an “access all areas pass” to the heart stopping action synonymous with the event.

10 Sport’s broadcast will not only boast leading edge technology and renowned international expert Francesca Cumani, it will be flanked by additional exclusive content housed on 10 Play, 10 Daily and a brand-new podcast on 10 Speaks.

With a multi-studio set-up across Flemington Racecourse viewers will get unprecedented access to jockeys, trainers, owners, celebrities and of course all the fashions on the field over the Carnival’s four days. 

Studio 10 and The Project will also broadcast live from the track and some of 10’s most popular prime-time programs including The Bachelor Australia, The Living Room, Neighbours, 10 News First and Sports Tonight will all feature exclusive coverage, stories and cleverly woven storylines that will further complement the offering.

Network 10’s head of sport Matt White will be leading 10’s on-air team, along with Francesca, with more announcements made on the hosting line-up in the coming months. 

“We’re gearing up to transform the multi-platform coverage of the Melbourne Cup Carnival which will, for the first time, include a multi-layered digital hub.

“At 10, we do things differently and we’re welcoming back the Melbourne Cup Carnival to 10 with a bang. Our editorial philosophy is ‘Access all Areas’ and this is exactly how we’re approaching our coverage and what we’ll be offering to audiences, advertisers and partners,” he said.

The Daily Telegraph has previously reported Cumani will be paid $1 million per year to lead 10’s broadcast for the next five years.

Under the new broadcast deal, 10 is paying $100 million over five-years for Digital/Broadcast rights to the four-day Melbourne Cup Carnival. A dramatic increase on what Seven has been paying in the past. SEVEN has retained broadcast rights to a number of other key racing events including the Sydney Autumn Racing Carnival, Caulfield Cup, Caulfield Guineas, Cox Plate, The Everest, and the Magic Millions.

Bizarrely SEVEN has also retained the rights to broadcast the Melbourne Cup on its dedicated Racing.com channel. However in a deal revealed by this website last year, respected broadcasters  Bruce McAvaney and Hamish McLachlan have been blocked from appearing on the Racing.com Melbourne Cup coverage.

Back on 10 for the first time since 2001, this year’s live broadcast of the Melbourne Cup Carnival covers four huge days of racing – AAMI Victoria Derby Day, Kennedy Oaks Day, Seppelt Wines Stakes Day and of course the race that stops the nation, the Lexus Melbourne Cup Day.