Seven announces LIVE STREAMING options for 2018 AFL GRAND FINAL
Seven has announced it will provide a free live-streaming option for this Saturday’s AFL Grand Final, however the service will only be available for viewers via Connected TVs
Seven will live stream all its Grand Final coverage to Telstra TV, Apple TV, Fetch TV, PlayStation 4 and compatible Android TV devices, which together account for over 70% of Seven’s Connected TV live streaming.
Those wishing to view the Grand Final via mobile devices will be required to regular Telstra of Foxtel apps.
Seven West Media’s Chief Digital Officer Clive Dickens said: “Today’s announcement marks another ground-breaking landmark in the rapid evolution of Australian live and free-to-air television online.
“Watching Seven on Connected TVs has exploded since we launched 7plus, making us the number one Commercial FTA Live Streaming BVOD* operator in the market, and it is only right that we give our audiences what they want – the biggest and best sporting final of the year on more of the screens of Seven.”
Seven is claiming 60% of the networks streaming minutes were on connected TVs in August 2018, and that they had the highest share and total streamed minutes of live streaming on Connected TV in the Commercial FTA Broadcast Video OnDemand (BVOD) market. 6.7 million Australians watched free-to-air TV online in July 2018.
Seven West Media’s Chief Revenue Officer Kurt Burnette said: “We’re delighted to once again deliver live Addressable TV at real scale in a brand safe environment. As Professor Karen Nelson-Field’s research shows, BVOD, whether delivered on a Connected TV, computer or mobile device, delivers a significantly stronger sales impact for brands than the biggest online-only video platforms on their best performing screen, mobile.”