The AFLW has today announced a new broadcast deal that will see the competition receive extensive coverage nationally across both free-to-air television and pay-tv.
Key aspects of the new 4-year broadcast deal include:
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Every AFLW match to be screened live on the channels of Fox Sports.
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Seven will broadcast two matches live every round of the home and away season, this will increase to three matches per round from 2020 when the competition expands to 14 teams.
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Seven and Foxtel to simulcast all Finals and the Grand Final live.
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All games played by SA/WA/NSW/QLD based teams will be aired live into their home markets on the Seven Network (most likely on a multi-channel).
Additionally, every game will be available to stream live via Seven’s digital platform 7Plus, Foxtel’s various streaming platforms including Foxtel Go, Foxtel Now and Kayo. Live Streaming will also be made available via the AFL app.
The AFL website is reporting the new broadcast deal is worth $2 Million for the league. This is the first time broadcasters have paid for the right to televise AFLW, and comes at a time when the Federal Government has provided Foxtel a $30 Million subsidy to increase its coverage of women’s sport.
Season three of the AFLW in 2019 will feature expansion teams Geelong and North Melbourne joining the competition and a match to be played in every state and territory of Australia.
The first game of the new season will be on Saturday 2 February when Geelong takes on Collingwood at GMHBA Stadium
The AFL’s Head of Women’s Football, Nicole Livingstone welcomed the new deal stating;
“The anticipation around season three of the AFLW continues to build and the new broadcast agreement is another important milestone in the journey we are on,”
“We are thrilled that every AFLW match will be broadcast live for at least the next four years.
“We thank Seven and Foxtel for their fantastic commitment to and support of AFLW.”
Seven Melbourne managing director, Lewis Martin, said;
“Seven is proud to be a partner in the continued growth of AFLW. As the first broadcaster of the women’s game along with our long history with footy, Channel 7 has been a key part of the development of the game.
“This new agreement, covering the next four years, will have a positive impact on the commercial future of AFLW and will guarantee access for AFLW fans Australia wide.”
Head of FOX SPORTS, Peter Campbell, added;
“Foxtel was an inaugural broadcaster of the AFLW and we’re delighted to continue our relationship with this new four-year partnership which will see every match, including the finals, air live and ad break free during play on FOX FOOTY.
“The AFLW is an exciting competition that continues to grow, with two new teams added for the 2019 season, and we can’t wait to showcase the current and aspiring young female athletes on Foxtel.”
Co-Creator and Editor of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting.
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