Racing War looms as SEVEN SYDNEY prepares to battle 10 MELBOURNE

Bruce McAvaney
image source - The West Australian

SEVEN is striking back against its new racing rival with confirmation the network will broadcast the Golden Eagle from Rosehill on the same day as Melbourne Cup Carnival coverage premieres on 10.

This year will see the Melbourne Cup Carnival move to 10 after the CBS owned network shocked the market and invested $100 million over five-years for Digital/Broadcast rights to the four-day race meeting. A dramatic increase on what Seven had been paying in the past. 

The Herald-Sun is reporting SEVEN now intends to “throw the kitchen sink” at its Sydney Racing coverage this spring, with particular focus on the Golden Eagle. This years Golden Eagle will be held on Saturday November 2, the same day as 10 launches its new racing coverage with Derby Day in Melbourne.

The move means Horse Racing will be broadcast on two different free-to-air channels for the first time.

SEVEN’S focus on Sydney racing will also feature an increased coverage of The Everest event on October 19. An event which is held on the same day as the Caulfield Cup in Melbourne. SEVEN holds broadcast rights for both events. It’s understood the network will now anchor its coverage from Sydney, in a move that has angered Victorian racing authorities.

While 10 now holds the rights for the Cup Carnival, SEVEN still holds broadcast rights for a number of key racing events including the Sydney Autumn Racing Carnival, Caulfield Cup, Caulfield Guineas, Cox Plate, The Everest, and the Magic Millions.

As previously revealed by TV Blackbox, the 10 Network has also taken the extraordinary move to single out high profile SEVEN Network presenters Bruce McAvaney and Hamish McLachlan as it looks to protect its new investment in the Melbourne Cup carnival

From 2019, 10 will become the new host broadcaster for the Melbourne Cup carnival, however it will not have exclusive rights after agreeing to allow the dedicated industry multi-channel to produce its own coverage of the event. is a joint partnership between SEVEN and Racing Victoria, its product is broadcast nationally via Free-to Air, Digital Streaming and Foxtel.

The arrangement between 10 and includes a specific legal clause that prevents SEVEN’s two highest profile presenters Bruce McAvaney and Hamish McLachlan from hosting the coverage of the Melbourne Cup Carnival over the next five years.

The contract restriction effectively brings to an end Bruce McAvaney’s association with the Melbourne Cup, an event he has hosted on SEVEN since 2002. The beloved broadcaster also called the event for 10 between 1985 to 1988.

The 2019 Melbourne Cup Carnival commences with AAMI Victoria Derby Day on Saturday 2 November, followed by Lexus Melbourne Cup Day on Tuesday 5 November, Kennedy Oaks Day on Thursday 7 November and Seppelt Wines Stakes Day on Saturday 9 November.