TEN in 2019 || Rebranding, Big CBS Shows & 10 All Access
Upfronts season, so we are going to be upfront with you.
Every year, every network promises a bigger, better, brighter year to come. We’ve done that before. Everyone has. But this time, we are not exaggerating.
Here at Network 10, we have a bold new brand, not just for 10 but for all our brands including our multi-channels 10 Peach and 10 Boss. We have a new streaming service, 10 All Access, backed by our parent, CBS from the US. We have a new podcast business, 10 Speaks. And we have a big, bright line-up of content for 2019 – all of 2019!
Make that lots of content. Thirteen new homegrown shows. Countless new shows from overseas. Three of the biggest sporting events in Australia, including the return of the Melbourne Cup to 10. And more established favourites than you can shake a remote control at, across all the platforms people are using.
Cooking, dancing, dating, surviving, renovating, laughing, crying, learning, racing – Network 10 will deliver first-run, locally-produced content from mid-January next year right through to Christmas.
Network 10 Chief Content Officer, Beverley McGarvey, said:
“We are ready to deliver a slate of new and returning hit shows that build on the success we’ve had this year and get to consumers wherever they are, whenever they want to watch.
“This year we successfully launched a number of new brands with excellent growth potential, including Bachelor In Paradise and Ambulance Australia, and we saw great growth with shows like Have You Been Paying Attention?, The Bachelor Australia and Australian Survivor.
“We’ve had record-breaking catch-up numbers on 10 Play, with all of our major shows recording their highest video views ever. We also launched 10 Daily to a brilliant start. It is growing every month, with over 1.04 million visits in September alone,” she said.
“Next year we will strengthen our position as leaders in escapist entertainment AND we’ll have differentiated flagship content targeting people under 50s, 50 weeks a year, starting right now.
“We will also have more brilliant catch-up and bespoke long-form content for 10 Play and will continue to grow 10 Daily with a range of brilliant pieces and video content from our marquee talent and the brilliant 10 Daily team,” she said.
“And we’re getting into the fast-growing and commercially-maturing podcast business with 10 Speaks, which will include great 10 content plus bespoke, original content. More detail about 10 Speaks will surface next year.”
The new Network 10 year kicks off in mid-January with a supercharged season of I’M A CELEBRITY…GET ME OUT OF HERE!, as Julia Morris and Chris Brown step back into the jungle to taunt and terrify a whole new collection of celebrities.
Supercharged? Indeed. Next year will bring a new Saturday night I’m A Celebrity show, live streaming on 10 All Access, more bespoke content for 10 Play, a massive marketing blitz – and much more.
There will be no rest for Chris and Julia: as soon as the King or Queen Of The Jungle is crowned, the good doctor and his muse will be whisked home to present CHRIS & JULIA’S SUNDAY NIGHT TAKEAWAY on, yes, Sunday nights.
Based on the smash hit UK format, Chris & Julia’s Sunday Night Takeaway has it all: entertainment, heart, surprises, celebrities, mountains of prizes. It’s “family entertainment” (one of our favourite phrases here at 10) that will actually grab the whole family and keep them glued to their couches.
The top of the year will also see DANCING WITH THE STARS twirl its way onto 10. Fronted by Amanda Keller and Grant Denyer, our version of this global TV powerhouse will mix celebrities, sequins and stardust to create a show that will be fresh and engaging, while staying true to everything people love about Dancing With The Stars.
Also waiting in the wings for the start of 2019 is CHANGING ROOMS, hosted by Natalie Bassingthwaighte. The show that started the television renovation revolution and got Australians hooked on room makeovers and reveals is getting the 10 makeover, with more room reveals, big characters and a lot of inspiration.
It’s no secret that we love bachelors and bachelorettes at 10. We’re also quite fond of tropical islands.
Those two loves will be brought together for the second season of BACHELOR IN PARADISE. It was one of the noisiest and most successful new TV shows of 2018 and the next instalment will deliver more drama, more romance, more tropical locations – more of everything really.
The first part of next year will also bring a strong line-up of proven local hits, including new seasons of GOGGLEBOX (which will have two runs in 2019), Dave Hughes’ HUGHESY, WE HAVE A PROBLEM and Rove McManus’ SHOW ME THE MOVIE!.
Amanda, Chris, Barry Du Bois and Miguel Maestre will be back on the couch in April for another season of THE LIVING ROOM, the heroes of Bondi Beach are back for more BONDI RESCUE and we will have a second season of our heart-racing new hit AMBULANCE AUSTRALIA.
After a decade on air, THE PROJECT continues to break news, make news and entertain and inform Australians in its own unique way – six nights a week. This year we are rolling out the biggest marketing campaign we have ever put behind a single program to spread the word about The Project and grow its audience.
As part of our new look, TEN Eyewitness News First At Five is being reborn as 10 NEWS FIRST, embracing the proud heritage of First at Five, while promising to deliver news and information first, when and where people want it. Studio 10 also has a new look and will continue to brighten mornings every weekday.
When winter starts to roll in, it’s time for MASTERCHEF AUSTRALIA. The show that made “plating up” part of the vernacular returns for its 11th season and it’s going to be delicious.
Gary Mehigan, George Calombaris and Matt Preston will be back at the helm, joined by three new mentors (and MasterChef Australia alumni): Poh Ling Yeow, Billie McKay and Matt Sinclair. And the kitchen will be crammed with a dazzling array of international and local cooking stars, including the incomparable Nigella Lawson.
Soon after MasterChef Australia bubbles back on to our screens, we say hello to the new seasons of HAVE YOU BEEN PAYING ATTENTION? (did we mention its audience has grown this year?) and TODD SAMPSON’S BODYHACK.
Around the same time, four of the shows we tested during Pilot Week this year will resurface as full series: KINNE TONIGHT, TABOO, TRIAL BY KYLE and BRING BACK SATURDAY NIGHT with Rove McManus. (This is a big deal for us, so there’s a separate media release on these four newcomers.)
Our line-up for the second half of 2019 includes the return of AUSTRALIAN SURVIVOR CHAMPIONS V CONTENDERS and THE BACHELOR AUSTRALIA, both of which delivered their biggest numbers ever across all screens this year.
Right now, our line-up on 10 includes THE BACHELORETTE AUSTRALIA, PLAYING FOR KEEPS, GAME OF GAMES with Grant Denyer and Julia Morris’ BLIND DATE. Very soon we are going to add Pete Helliar and Lisa McCune’s warm and funny HOW TO STAY MARRIED and the compelling doco series THE SECRET LIFE OF 4 YEAR OLDS.
Drama is part of our DNA at 10. Next year we will add three new local dramas: FIVE BEDROOMS, the story of five very different people who meet on the singles’ table at a wedding and decide to buy a house together; MY LIFE IS MURDER with the iconic Lucy Lawless as Alexa Crowe, a brilliant, insightful, and completely-without-filter investigator; and THE SECRETS SHE KEEPS, a dark tale of two women from very different walks of life who have one thing in common – explosive secrets that could destroy their lives.
And we are not forgetting comedy. Step up MR BLACK, a comedy series written by Adam Zwar and starring Stephen Curry and Nadine Garner.
Next year sees the return of overseas favourites including NCIS, BULL, THE GRAHAM NORTON SHOW and Jamie Oliver’s new series. They will be joined by two of the most talked about shows of the new TV season in the US, MURPHY BROWN with Candice Bergen and THE CONNORS without Roseanne Barr.
Also coming to 10 from across the seas is THE GILDED AGE, the hotly-anticipated new show from Downton Abbey creator Julian Fellowes. Set in the boom years of 1880s New York City, The Gilded Age promises all the heart, style and drama that made Downton Abbey a global smash.
10 All Access will launch in December and will offer more than 7,000 commercial-free episodes at launch. This will include the debut of three exciting CBS All Access original series in Australia - TELL ME A STORY, ONE DOLLAR and STRANGE ANGEL – as well as the first season of CBS All Access’ THE GOOD FIGHT.
Set in modern day New York City, Tell Me A Story takes much-loved fairy tales and twists them into a dark psychological thriller. Season one weaves The Three Little Pigs, Little Red Riding Hood and Hansel And Gretel into a story of murder, greed, love and revenge. Strange? Yes. Compelling view? Absolutely.
At launch, 10 All Access will also be giving Australian fans access to new CBS primetime series months before they air on Network 10, including the highly-anticipated new series Happy Together as well as new seasons of current hits like MacGyver.
In addition, 10 All Access’ library will include current shows, past seasons and classic TV hits from Network 10 and CBS such as CBS hits THE GOOD WIFE, NCIS, FRASIER, CHEERS and SURVIVOR, as well as Australian favourites like NEIGHBOURS, THE BACHELOR AUSTRALIA, THE BACHELORETTE AUSTRALIA, THE LIVING ROOM and I’m A Celebrity…Get Me Out Of Here!. (Check out the separate announcement that’s all about 10 All Access.)
Sport is a big part of our line-up for 2019, with three of the biggest sporting events on 10: the MELBOURNE CUP CARNIVAL, SUPERCHEAP AUTO BATHURS 1000 and the FORMULA 1 2019 AUSTRALIAN GRAND PRIX.
Our landmark agreement with the Victoria Racing Club will change forever how the Melbourne Cup Carnival is seen by Australians.
All the thrills and excitement of the Melbourne Cup Carnival story will live on Network 10 across the entire year and will be showcased in new ways across various platforms, including those of 10’s parent company CBS.
The agreement comprises a suite of Melbourne Cup Carnival media rights, including free to air TV, internet, social media, mobile, OTT (Over-The-Top) and HbbTV (Hybrid Broadcast Broadband TV). The thrills and excitement of the Carnival will live on Network 10 across the entire year and will be showcased in new ways across our various platforms, including CBS platforms.
And let’s not forget the other great sport on Network 10 in 2019, including Rugby, A-League and the MotoGP World Championship.
Network 10 In 2019
Bring Back Saturday Night*
Celebrity Name Game*
Chris & Julia’s Sunday Night Takeaway*
Dancing With The Stars*
Melbourne Cup Carnival*
My Life Is Murder*
Tell Me A Story
The Gilded Age
The Secrets She Keeps*
Trial By Kyle*
Bachelor In Paradise*
Formula 1 2019 Australian Grand Prix*
Have You Been Paying Attention?*
Hughesy, We Have A Problem*
I’m A Celebrity…Get Me Out Of Here!*
MotoGP World Championship*
Show Me The Movie!*
The Bachelor Australia*
The Bachelorette Australia*
The Graham Norton Show
The Living Room*
Todd Sampson’s BodyHack*
… And a lot more…