hayu launches on Fetch TV
hayu – NBCUniversal International’s next generation, subscription video-on-demand (SVOD) reality service – and Fetch TV today announced that hayu has launched on the Fetch platform.
Following on from an OS refresh that delivers more in the Fetch TV movie and TV store, along with the free movie box, the addition of hayu joins a growing list of streaming providers and news that Fetch TV customers can now access PPV UFC matches through the platform.
The hayu app is already live for some Fetch subscribers, and will be rolling out to all boxes in coming weeks. As a special introductory offer, Fetch customers can access a two-month free trial of hayu when they sign up at hayu.com/fetch before 30 September 2017. Thereafter, Fetch customers subscribing to hayu for $5.99 per month can access hayu’s binge-worthy reality shows directly from the Fetch ‘Apps’ menu.
hayu brings viewers over 150 of the best, must-see reality shows on-demand, with the majority of U.S. shows debuting on the service the same day as their U.S. launch. Fetch subscribers will now be able to enjoy the full range of The Real Housewives franchise, every episode of everything Kardashian and the international hit, Top Chef. hayu also delivers the enormously popular Made In Chelsea (an exclusive to hayu in Australia), along with great throw-back favourites like The Hills and Laguna Beach. Reality fans can also catch the much-anticipated new series Life of Kylie premiering on 7 August 2017 on hayu – immediately after its U.S. launch.
Hendrik McDermott, SVP, Branded On-Demand Entertainment, NBCUniversal International commented: “Fetch is the ideal platform to extend and grow hayu’s presence across Australia. We are pleased to bring hayu’s extensive reality TV programming line-up to Fetch’s impressive network of ISP partners and steadily growing subscriber base. We’re excited to now offer those subscribers access to hayu and our vast library of top-quality reality content."
The addition of hayu is the latest evolution in the range of content available on Fetch.
Scott Lorson, CEO Fetch TV said, “Some of our most-watched shows are reality TV, so we’re thrilled to be able to offer Fetch subscribers access to the hayu on-demand reality service. hayu delivers a huge range of great content including The Real Housewives franchise, which we know will be very popular with our base. Fetch now carries six linear channels from NBCUniversal International, and we’re pleased to further cement our relationship with the addition of the hayu app.” Lorson continued: “Fetch continues to expand our content offering, as we live up to our brand promise of ‘All your entertainment in one place.’”