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Seven secures broadcast right for Rugby League World Cup 2017

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The Seven Network has today confirmed an agreement for all-encompassing coverage of the Rugby League World Cup to be co-hosted by Australia and New Zealand from 27 October to 2 December 2017.

Seven’s agreement for the Rugby League World Cup 2017 delivers all rights in Australia including free-to-air broadcast television and subscription television rights, online, and mobile, meaning Seven now has the option of broadcasting all games on its own broadcast and digital platforms, or it could possibly sell some games to Foxtel or a telco such as Telstra or Optus.

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Seven has also been appointed to undertake the host broadcast for international television of all games played in Australia in the Rugby League World Cup 2017.

Michael Brown, Chief Executive Officer, Rugby League World Cup 2017 said: “The Seven Network is widely renowned as a leader in sports broadcasting and the Rugby League World Cup 2017 Organising Committee is excited by the opportunities that this partnership presents to both the tournament and the sport as a whole.

Seven will broadcast live and free all 28 games, using all their expertise to showcase international Rugby League to Australian households like never before. The Rugby League World Cup 2017 will be the greatest sporting event in Australia next year and we look forward to working with Seven to deliver an event that will entertain the world, inspire communities and celebrate Rugby League.”

Tim Worner, Managing Director and Chief Executive Officer, Seven West Media, said: “We’re delighted to be the home of the Rugby League World Cup. We are looking forward to working with them. Our securing of the Cup is yet another step in our development as we build the platforms to create our future. The Rugby League World Cup delivers our business an extraordinary opportunity to drive home our leadership as we broadcast the AFL Grand Final, the Melbourne Cup, the Rugby League World Cup, the Australian Open, the Olympic Winter Games and the Commonwealth Games across late 2017 and early 2018.”

Seven West Media Chief Revenue Officer, Kurt Burnette, said: “We could not be happier to have Rugby League here on Seven. The partnership with the Rugby League World Cup will see us not only create the global television coverage but also undertake the most far-reaching and expansive coverage of the Cup across television and connected devices. We are looking forward to being a partner with the Rugby League World Cup. It will be a remarkable event. And broadcast live in our primetime.”

In 2017, the best Rugby League players from around the world will be in Australia and New Zealand playing for the most sought after prize in international Rugby League. The Rugby League World Cup 2017 will see 14 teams play 28 games over five weeks from 27 October until 2 December 2017 inclusive – all hoping to be crowned world champions in what is the pinnacle event in international Rugby League.

In addition to playing matches in Australia and New Zealand, there will be three pool matches played in Papua New Guinea in front of some of the world’s most passionate Rugby League fans.

This Tournament will celebrate the diversity of cultures and countries playing and engaging with the game around the world.

Rugby League in Australia has never been stronger. It is now watched and played by more people than ever before and is entrenched in our sporting way of life so now is the time to get behind your team and see the world’s best players on the global stage in the Rugby League World Cup 2017.

The tournament draw for the Rugby League World Cup 2017 will be announced on Tuesday 19 July 2016.

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Kevin Perry
Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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