The drip-feed of announcements are continuing from Network
Ten’s Director of Morning Television Adam Boland with the launch of the two new
morning programs ‘Wake Up’ and ‘Studio 10’ quickly approaching. Today’s
announcement is that ‘Wake Up’ has secured a promotional deal with Fast Food
chain McDonalds to have a private McDonalds store built ‘on-set’ at the Queenscliff
Surf Club.
Boland previously negotiated a similar deal with McDonalds
during his time as executive producer of Sunrise.
Earlier this week it was announced that the new morning
programs had poached the sponsor ‘ Inner Health Plus’ from rival ‘The Today
Show’
Press Release
Network Ten today announced an innovative partnership with McDonald’s Australia for its new breakfast television program Wake Up.
As part of the partnership deal, McDonald’s Australia will set up the smallest McDonald’s outlet in the country, on the Wake Up set.
Although the outlet will not be open to the public, it will serve a range of McDonald’s breakfast items, including McCafe products, to hosts, crew and guests on the show. The smallest McDonald’s outlet in Australia will be manned by two crew members who will be dedicated to serving the team at Wake Up each morning.
Network Ten’s Director of Morning Television, Adam Boland, said: “We are delighted that McDonald’s Australia has become part of the Wake Up family.
“McDonald’s approach to its partnership with Ten is fresh, original and compelling – just like Wake Up.”
McDonald’s Australia Chief Marketing Officer, Mark Lollback, said: “At McDonald’s we’re thrilled to be partnering with Wake Up and helping make mornings a little bit easier for the team on set.
“The McDonald’s Wake Up kitchen will be the smallest we’ve ever set up in Australia and has taken a huge effort from many people in our business to bring it to life.
“It’s great that we’ve been able to create something that’s new and fun for the breakfast TV program,” he said.
