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. @Channel9 to broadcast IronMan Series in 2014

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 Nutri-Grain IronMan Series
Nutri-Grain IronMan Series

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The
Nine Network, in conjunction with Kellogg’s Australia and Surf Life Saving
Australia, announced today that it will be the exclusive broadcaster of the
world-renowned Nutri-Grain IronMan
and IronWoman Series starting January 18, 2014.

The
IronMan challenge began in the early 1980s and bred sporting legends such as
Grant Kenny and Trevor Hendy. Now some of Australia’s ultimate male and female
athletes are following in their footsteps as they battle in the surf and on the
sand – paddling, swimming and running for over $400,000 in
prize money and the honour of being named Nutri-Grain IronMan and IronWoman
Series Champion.

In a
new development supported by these extreme athletes, the 2014 series will be
shorter and faster, creating new challenges in what is already a tough
competitive environment. The endurance formats will be eliminated and the races
will be conducted at three new locations known for big surf, starting in
Margaret River in Western Australia. Seven-time Nutri-Grain champion Shannon
Eckstein hailed the new direction as something competitors have been asking
for.

“For
an athlete there’s nothing better than a new set of physical challenges. We are
constantly pushing ourselves to achieve better results and I believe this new
IronMan Series format will allow us to do that,” Eckstein said.

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Graham
Ford, Surf Life Saving Australia President, shares those sentiments.

 “Ironman
and Ironwoman racing is an inspirational part of the Surf Life Saving movement.
It’s the best of the best and we’re looking forward to showing off the amazing
capabilities of the men and women of our sport on Channel Nine,” he said.

Steve
Crawley, Head of Sport for the Nine Network, said: “Australians love this
sport, and the fans really admire the skill needed to compete in such a series.
The fact that the race locations are targeting the challenging waves the
athletes thrive on will ensure we deliver great television.”

 

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Kevin Perryhttps://tvblackbox.com.au/author-kevin-perry/
Senior Editor and Co-Owner of the TV Blackbox website, Kevin Perry is an experienced media commentator focused on TV Production, Consumer Tech, SVOD & Sports Broadcasting. Media enquiries please Call or Text 0428-275-111
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